Agency News
Latest stories

UM Australia taps Jessica Lauria to lead Sydney office
Lauria’s appointment is effective May 18.
by Vihan Mathur – May 7, 2026

Bread Agency is appointed as MoleMap social media partner
Bread Agency will lead MoleMap’s social media strategy across Australia and New Zealand.
by Mediaweek Admin – May 7, 2026

dentsu unites Australian media brands under one agency model
The announcement arrives after dentsu Australia recorded a wider annual loss for 2025.
by Vihan Mathur – May 7, 2026

Woolworths pitches lead creative account as M+C Saatchi steps away
The pair have worked together since 2017 and was a founding partner of Greenhouse, Woolworths’ bespoke agency model.
by Vihan Mathur – May 7, 2026

Honda Australia appoints WiredCo. as social and content agency
The remit spans cars, motorcycles, marine and power equipment as Honda prepares for major hybrid and EV launches.
by Natasha Lee – May 7, 2026

Rubii bets on AI infrastructure as indie agencies pile in
Turns out the real action is happening in reconciliation, reporting and workflow admin.
by Natasha Lee – May 6, 2026

Good One Creative pitches May8 Day as a celebration of mateship
Good One Creative launches May8 Day: a grassroots push championing mateship and social unity.
by Duane Hatherly – May 6, 2026

Betty’s Burgers grabs free.studio account post competitive pitch
The win follows free.studio’s recent work on Betty’s Burners, the brand’s limited-time campaign.
by Vihan Mathur – May 6, 2026

Yumi’s renews Sticki and DataSauce partnership after 4m-view campaign
The campaign enlisted 10 micro and mid-tier influencers and generated nearly 4 million organic views.
by Vihan Mathur – May 6, 2026

Foxtel Business iQ lands largest rollout with Fortescue
The deal marks the biggest deployment of Foxtel Business iQ ever undertaken.
by Vihan Mathur – May 6, 2026
