Agency News
Latest stories

Cash Converters doubles down on WA sport with Perth Bears
This move comes after a deal with SCA WA and New balance.
by Vihan Mathur – Dec 15, 2025

Brisbane Advertising Association raises $12k for charity
Emily McDonald: 'BAA is proud to bring our community together in such a meaningful way each year.'
by Vihan Mathur – Dec 12, 2025

OpenX taps Brian Florido as publisher development director in APAC
Michelin: 'His appointment underpins our commitment to excellence, accelerating growth across the region.'
by Vihan Mathur – Dec 12, 2025

Alcaraz leads YoPRO’s high-performance Australian Open push
It will mark his first in-person activation with the brand.
by Vihan Mathur – Dec 12, 2025

Guinness World Records invites Aussie brands to break records for campaigns
Creative teams are being urged to tap into record-breaking as a strategic marketing tool for 2026.
by Vihan Mathur – Dec 11, 2025

Chisel naps Krystyna Frassetto as head of growth and strategy
Frassetto joins from her role as managing director of M&C Saatchi Sport & Entertainment Australia.
by Vihan Mathur – Dec 11, 2025

DoubleVerify lends DV Authentic Attention to TikTok as first badged partner
Integration reflects the growing need for advertisers to understand how users interact with content on TikTok.
by Vihan Mathur – Dec 11, 2025

Raw C hires Bastion as integrated agency partner post competitive pitch
The work will span brand strategy, social and media planning, media buying and integrated creative.
by Vihan Mathur – Dec 11, 2025

Green Hat wins North media pitch
The collaboration reflects the business’s commitment to innovation and customer-centric communication.
by Makayla Muscat – Dec 10, 2025

Time Under Tension launches AI Academy and nabs Simon Hillier to head
Hillier’s appointment positions the agency for its next phase of growth.
by Vihan Mathur – Dec 10, 2025
