Agency News
Latest stories
Digital advertising industry tightens hiring, focus turn to AI skills
Gai Le Roy: 'This year’s review highlights not just the pressure points, but the pathways to sustainable workforce growth.'
by Alisha Buaya – Jul 22, 2025
Paul Bradbury exits TBWA AUNZ after almost two decades
Bradbury oversaw TBWA AUNZ, +61, TBWA Media Arts Lab, Eleven, Fleishman Hillard, Fabric, Bolt, and TBWA Sustain.
by Alisha Buaya – Jul 22, 2025
Omnicom unites ANZ operations with new CEO Nick Garrett
John Wren: 'Nick’s deep knowledge of Omnicom and his advisory experience make him the ideal leader to orchestrate these capabilities and drive the growth ambitions of our clients.'
by Alisha Buaya – Jul 22, 2025
Creative Agency alt/shift/ promotes four to new national practice leadership roles
Elly Hewitt: 'Their growth is powering our agency forward, and our clients are already feeling the impact.'
by Alisha Buaya – Jul 22, 2025
Farmers Union cooks up win-win with MasterChef and Starcom
Marcus Morris: 'Through this integrated partnership with MasterChef, we wanted to reinforce Farmers Union as a staple ingredient that both fuels and fulfils.'
by Alisha Buaya – Jul 22, 2025
Ryvalmedia secures soft landing with John Cotton Australia
Isabella Jackson: 'This partnership marks a meaningful alignment between two businesses that value legacy, innovation, and long-term impact.'
by Alisha Buaya – Jul 22, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025
MBCS sets new approach with Head of Creative Strategy and Ideation hire
Harry Preston: 'His modus operandi is creative thinking grounded in influence, storytelling and cultural impact, rather than just channels.'
by Alisha Buaya – Jul 21, 2025
DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025
