Agency News
Latest stories
Optus appoints Accenture Song Media and Droga5 to media and creative accounts; drops UM as media agency
UM Australia CEO called industry 'speculation and rumour' throughout pitch process 'disheartening' and that it 'created an environment of uncertainty and unnecessary pressure.'
by Alisha Buaya – Jun 3, 2025
IPG Mediabrands receives AWEI Silver Tier Recognition for LGBTQ+ Inclusion
Kim Lion: 'To receive Silver Tier accreditation during Pride Month makes it even more special, it’s a moment of pride for everyone across the company.'
by Alisha Buaya – Jun 3, 2025
Avenue C wins AMP media account
Tina Cleary: 'Their team brought a sharp strategic lens paired with an impressive ability to connect long-term brand growth with short-term performance outcomes.'
by Alisha Buaya – Jun 3, 2025
HoMie launched Hoodies for Homelessness campaign via Town Square
Brendan Day: 'We know people are overwhelmed by causes, so instead of trying to guilt anyone into action, we wanted to do the opposite.'
by Alisha Buaya – Jun 3, 2025
Enigma wins Humm Group
Chiara Bianciardi: 'Enigma demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products.'
by Alisha Buaya – Jun 2, 2025
STRONG Pilates embraces rebellious energy in new campaign via House of Groms
Amanda Burwood: 'We want to capture the sweat-dripping, heart-pounding moments of every class which pushes boundaries and drives results.'
by Alisha Buaya – Jun 2, 2025
Think HQ celebrates 15th anniversary
Jen Sharpe: 'The bigger we get, the more positive impact we make - so the focus is on sustainable growth, and there are plenty of opportunities.'
by Alisha Buaya – Jun 2, 2025
Chello leads Haiku brand launch for Greystar
Agency’s work with Greystar caps growth period with new clients including Qantas, Accor and Sydney Fringe Festival.
by Tom Gosby – Jun 2, 2025
Ben Coulson exits Dentsu Creative; Brett Colliver to lead creative across Australia and NZ
Kirsty Muddle: 'Ben has moved on from our team, and we thank him for his contribution and his passion around the craft.'
by Alisha Buaya – May 30, 2025
Pre-loved fashion top of mind in eBay and Vogue Australia partnership of Australian Fashion Week
Flo Horwich: 'The collaboration between eBay and Vogue Australia allows us to really cement eBay as the home of pre-loved fashion amongst a discerning audience with a passion for finding a special fashion moment.'
by Alisha Buaya – May 30, 2025
