Latest stories
Marketing budgets are shrinking and AI is the last line of defence
The advertising market is tightening.
by Makayla Muscat – Dec 18, 2025
The Travel Corporation overhauls marketing, names Havas global AOR and Publicis for Contiki
The move signals a decisive break from TTC’s historically in-house marketing model.
by Natasha Lee – Dec 17, 2025
Toyota refreshes HiLux platform with loyalty-led campaign
The campaign continues the ‘Don’t send a ute to do a HiLux job’ positioning.
by Mediaweek Admin – Dec 17, 2025
Australia Post turns parcel labels into national outdoor campaign
Australia Post uses its shipping labels as outdoor ads to highlight delivery scale during peak shopping season.
by Mediaweek Admin – Dec 17, 2025
Grey Goose serves courtside experience at the Australian Open
GAME. SET. GOOSE.
by Vihan Mathur – Dec 16, 2025
Virgin Australia adds extra flights for Rock ’n’ Grohl weekend
Get ready Foo Fighters fans.
by Makayla Muscat – Dec 16, 2025
Dentsu Creative research predicts 'Generative Realities' shaping consumer behaviour in 2026
‘Generative Realities’ explores the forces shaping consumer behavior.
by Makayla Muscat – Dec 12, 2025
'Diabolical': McDonald’s pulls AI Christmas ad after backlash
'Indeed, it is the most terrible time, not because of Christmas, though; it's because of this thing.'
by Natasha Lee – Dec 11, 2025
Havas PLAY ANZ launches paid internship to open new pathways for diverse creative talent
Mathilde Perrais: 'This program gives emerging talent space to play, experiment, and build real skills for their career.'
by Mediaweek Freelancer – Dec 11, 2025
Coca-Cola gives the Kings Cross sign a fresh look and a new story to tell
The refreshed creative celebrates a new image shot by street photographer Sam Ferris.
by Natasha Lee – Dec 10, 2025
