Latest stories
Gross, stinking teenagers the focus of Cuddly's powerful rinse
Ashleigh Wright: 'This campaign highlights its incredible power in a way that will resonate with every parent who’s battled the smell of a stinky sports jersey.'
by Alisha Buaya – Aug 28, 2025
The Hallway and B Lab AANZ say goodbye to Fat Cats in Better Business campaign
Andrew Davies: 'This campaign is a first for the B Corp community, and we look forward to seeing it elevate the B Corp brand and inspire meaningful action across the region.'
by Alisha Buaya – Aug 28, 2025
jnr. and RotoruaNZ team up for 'Relax Hard in Rotorua'
Andrew Wilson: 'Robe Trip’ was one of our most successful campaigns in recent years – it not only drove a spike in visitation but delivered real value to Rotorua’s visitor economy.'
by Alisha Buaya – Aug 28, 2025
Superloop warns against wifi password sharing ahead of a superfast internet future
Ben Colman: 'What we love about this campaign is that the idea really originated with Superloop customers.'
by Alisha Buaya – Aug 27, 2025
Red Rooster turns up the heat with Hot Honey adult picture book
Michelle Walsh: 'By taking something as unexpected as an adult’s only picture book and bringing it to life with AI illustrations we have delivered a fun, distinctive idea, in record time that will cut through and get noticed.'
by Alisha Buaya – Aug 27, 2025
Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'
by Alisha Buaya – Aug 27, 2025
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
Melbourne Social Co promotes Hannah Coombs and Ebony Coatsworth to senior roles
Shelley Friesen: 'Their passion and dedication to the agency make them the right choices to lead us into the future.'
by Alisha Buaya – Aug 27, 2025
Pinterest partners with Batyr on creative challenge for emerging talent
Patrick Darcy :'By partnering with Pinterest, we’re proud to pioneer new ways of reaching more young people, sharing stories and tools that are real, relatable and safe.'
by Alisha Buaya – Aug 26, 2025
HCF appoints BMF as lead creative agency
Martin Whelan: 'We have an already strong campaign platform and through the new partnership with BMF we are excited to see how it can further develop.'
by Alisha Buaya – Aug 26, 2025
