Latest stories
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Topher Jones and Louise Rutherford join M+C Saatchi in senior roles
Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'
by Alisha Buaya – Sep 2, 2025
What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments
Rodica Titeica: 'We’re proud to launch something that feels both culturally sharp and unmistakably Subway.'
by Alisha Buaya – Sep 2, 2025
Martha Stewart and Snoop Dogg get lit for EZ Reach campaign
Felipe Favoretto: 'We've built on what’s worked and challenged ourselves to make the next campaign bigger, sharper, and more culturally relevant.'
by Alisha Buaya – Sep 1, 2025
Ferro-grad and ex-Disney animators break supplement ad clichés
Cam Blackley: 'This is the kind of work that proves that you can create cut-through in any category (even one that discusses constipation) if you have an entertaining, well- executed idea.'
by Alisha Buaya – Sep 1, 2025
University of Western Australia names VML Perth and WPP Media as new creative and media partners
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
by Alisha Buaya – Sep 1, 2025
UnLtd delivers largest-ever largest pro-bono media campaign, alongside EssenceMediacom
Pippa Berlocher: 'The results speak not only to the generosity of our media partners, but also to the commitment and talent of our team, who delivered exceptional outcomes for this important cause.'
by Alisha Buaya – Aug 29, 2025
Just what every house w/ kids needs: more Bluey! BabyLove extends partnership across full nappy range
The ‘More Bluey, More Love’ campaign brings Bluey across the full BabyLove portfolio.
by Natasha Lee – Aug 28, 2025
