Latest stories
Menulog launches gamified footy finals campaign with retail partners
Menulog has teamed up with retailers including Liquorland, 7-Eleven, Red Rooster and IGA to launch a gamified footy finals experience.
by Mediaweek Admin – Oct 1, 2025
AAMI wants to find Australia's safest driver with a new driving test that gamifys road behaviour
AAMI has turned road safety into a national competition with a six-month campaign inviting Australians to test their driving skills through its app.
by Mediaweek Admin – Sep 29, 2025
Nova's billboards spark debate: blunder or branding play
Ads for city-based shows like Ash, Luttsy & Niki, Jase & Lauren appeared in markets where they don’t air.
by Natasha Lee – Sep 26, 2025
Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
by Mediaweek Admin – Sep 25, 2025
Barry revives ‘Five Cougars’ spirit with new AFL finals ad
Bailey Smith and Charlie Curnow star in Barry’s cheeky new campaign, parodying the infamous early 2000s Cougar Bourbon ad to launch Cherry Vanilla Cola.
by Mediaweek Admin – Sep 25, 2025
'A huge honour': iD Collective appointed PR partner for Selma Blair-backed E.S.K skincare
The skincare range was founded by celebrity doctor and GP Dr Ginni Mansberg.
by Natasha Lee – Sep 23, 2025
WelleCo appoints Superhuman as Australian media partner
The Elle Macpherson-founded wellness brand is focused on scaling awareness and aligning.
by Natasha Lee – Sep 23, 2025
PayPal stays classy with Will Ferrell in its biggest Aussie campaign to date
The Hollywood comedian fronts a multi-channel push to spotlight its Pay in 4 BNPL service.
by Natasha Lee – Sep 23, 2025
From 'I'm a Celebrity...' to 'MasterChef', how Paramount Australia's Tamar Hovagimian rewrites the rules of TV sponsorship
'We are amplifying across streaming and social in a way that has never been done before'
by Natasha Lee – Sep 23, 2025
Carrie & Tommy swap the mics for the motorhome
They'll be on the road, as part of TEQ’s Wheely Good Adventure, highlighting Queensland’s Pacific Coast Way.
by Natasha Lee – Sep 22, 2025
