Latest stories

Why carsales steered its rebrand in-house and shifted focus on content and audience growth
Constantinou also spoke about cohesiveness, consistency and expanding its content.
by Alisha Buaya – Aug 22, 2025

Subaru launches Forester Hybrid national campaign with Starcom
Ross Ashby: 'Together with Epsilon Australia, this campaign is a great example of how data, creativity and context in media come together to drive impact and ultimately sales.'
by Alisha Buaya – Aug 21, 2025

TAC reframes speeding as 'Australia’s deadliest predator' in road safety campaign
TAC and Thinkerbell have launched a provocative new installation in Melbourne’s CBD, spotlighting speeding as the country’s most lethal danger on the road.
by Mediaweek Admin – Aug 21, 2025

BritBox launches 'See It Differently' campaign with Uncommon
Richard Hill: 'In adopting this innovative global creative campaign for Aussies, we are asking our local audience to ‘See it Differently’, while also connecting to the true craftsmanship of British telly.'
by Alisha Buaya – Aug 21, 2025

Hardie Grant Media acquires creative comms agency Keep Left
Caroline Catterall: 'Joining Hardie Grant marks an exciting new chapter for us as a levelled-up Indie.'
by Alisha Buaya – Aug 20, 2025

Droga5 ANZ tapped as creative and strategic partner for University of Auckland
Storm Day: 'This partnership lets us help shape what that means for the next generation.'
by Alisha Buaya – Aug 20, 2025

"It's more than a change of logo." Accompany unveils new corporate brand for Magellan
Linda Jukic: 'It has modernised the look and feel, and has set the brand up for its future.'
by Alisha Buaya – Aug 20, 2025

ASUS taps Tonic as creative partner of record
Bradley Howe: 'Tonic The Agency has been instrumental in helping us shape how ASUS shows up in the Australian market.'
by Alisha Buaya – Aug 20, 2025

R/GA invests in the future, hiring Ben Martin, Abigail Kwek, Kerry Peterson to drive local growth
Victoria Curro: 'Ben, Abigail, and Kerry bring a powerful mix of capability, craft and commercial acumen that will help us shape more innovative, connected, and human outcomes.'
by Alisha Buaya – Aug 20, 2025

Creative agency Montoya expands into New Zealand
Bob Mackintosh: 'We’re seeing a real appetite from clients in both New Zealand and Australia for a more direct, senior-led model.'
by Alisha Buaya – Aug 19, 2025
