Latest stories
Virgin Australia and Visit Victoria launch one-night-only Last Flight Club
Libby Minogue: 'It wasn’t just about getting to Melbourne – it was about creating unforgettable moments along the way.'
by Alisha Buaya – Aug 28, 2025
Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'
by Alisha Buaya – Aug 28, 2025
Hardie Grant Media acquires creative comms agency Keep Left
Caroline Catterall: 'Joining Hardie Grant marks an exciting new chapter for us as a levelled-up Indie.'
by Alisha Buaya – Aug 20, 2025
Havas Red named PR and influencer agency of Tourism Fiji
Brent Hill: 'Their ideas were designed to cut through in culture and the evolving media environment.'
by Alisha Buaya – Aug 20, 2025
East Coast Car Rentals launches national music platform for emerging artists
Patrice Pandeleos: 'This campaign with East Coast Car Rentals is a great example of how PR can turn a brand into a cultural connector.'
by Alisha Buaya – Aug 1, 2025
Tonic to manage PR, social media and brand strategy for Shoof
Rachel Bainbridge: 'Their strategic and creative expertise gives us the firepower we need to stand out in a competitive category.'
by Alisha Buaya – Jul 30, 2025
Then & Now: How PR pros can apply lessons from the late ‘90s internet disruption to today’s AI wave
"AI will prioritise genuine human storytelling and content – and so will the public."
by Tom Gosby – Jul 24, 2025
