Latest stories
Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'
by Alisha Buaya – Apr 16, 2025
Masterfoods launches limited edition rebrand of tomato sauce ahead of the election
Annabel Archer: 'As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.'
by Alisha Buaya – Apr 16, 2025
VMO amplifies retail media footprint with expanded region group partnership
The extended long-term partnership with Region Group, a major player in Australia's neighbourhood property sector.
by Natasha Lee – Apr 15, 2025
Common State unveils major client wins and senior appointments
Luke McKinnon: 'These senior appointments and partnerships reflect the scale of that ambition.'
by Alisha Buaya – Apr 15, 2025
Slingshot wins Novo Nordisk and Dry July Foundation
Jane Waterhouse: 'Both Novo Nordisk and Dry July are tackling critical health issues that require thoughtful, well-targeted communication.'
by Alisha Buaya – Apr 15, 2025
Medium Rare names Jodie Bradley as senior agency director
'Medium Rare is at the forefront, offering unparalleled opportunities for clients'.
by Natasha Lee – Apr 15, 2025
Emotive names head of earned creative
Darren Wright: 'Having her knowledge and experience join a creative department full of different shaped thinkers is going to make for an exciting time here at Emotive.'
by Alisha Buaya – Apr 15, 2025
Because ANZ rebrands as Curious Nation
Meredith Cranmer: 'It's business as usual, just under a new name that captures our spirit of relentless curiosity, a behaviour that has fuelled our creativity from the very beginning.'
by Alisha Buaya – Apr 14, 2025
The Aunties launches Auntie Intel initiative to better understand how women feel in advertising and creative industries
Phoebe Sloane: 'Most industry surveys are annual and time consuming, but the pace of change in our industry, and the world more broadly, calls for something more responsive.'
by Alisha Buaya – Apr 14, 2025
The Do Collective appoints new managing director
Ben Walker: 'It’s a real coup for us to have someone of Nathan’s expertise, strategic mindset and commitment to results among The Do Collective’s leadership team.'
by Alisha Buaya – Apr 14, 2025
