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Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Talon Editor – Jul 10, 2024

AAMI launches 'Athletes in the Making' via Ogilvy
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
by Talon Editor – Jul 10, 2024

'Enjoyed the great privilege': M&C Saatchi responds as Tourism Australia changes the guard
M&C held the account since 2018, and was responsible for its 'Come and Say G'Day' campaign.
by Talon Editor – Jul 9, 2024

Out of your bubble: Telstra stop motion, KFC's Believe in Chicken, Oslo Tourism, and Heinz's Everything Sauce
This week's contributing leaders are Hannah Tarpey from Mother London, Pablo González de la Peña from Song, London) and DDB Melbourne's Psembi Kinstan.
by Mediaweek Admin – Jul 9, 2024

Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
by Talon Editor – Jul 9, 2024

Lisa Ronson joins Medibank as new CMO
Ronson's appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq.
by Talon Editor – Jul 9, 2024

Mediaweek and IMAA partner to launch Project Next
Project Next will feature talent profiles, showcasing individuals' expertise in an effort to assist people in landing their next role.
by Tess Connery – Jul 9, 2024

Lifeblood appoints M&C Saatchi as creative behaviour change agency
Michael McEwan: "There are motivations to be found, myths to bust, and barriers to overcome to shift that positive change in behaviour."
by Alisha Buaya – Jul 9, 2024

The Lab promotes Rebecca Brody to managing director, Melbourne
Brody joined The Lab in 2018 and has since led a portfolio of clients across finance, FMCG, media, sport, and the arts sectors.
by Alisha Buaya – Jul 9, 2024

Dan Fryer joins Hello Social after five years with The Monkeys
Sam Kelly: "The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence."
by Alisha Buaya – Jul 8, 2024

The General Store wins Chupa Chups creative account
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
by Talon Editor – Jul 8, 2024

The Monkeys launches 'Sport can change your life' for rebel
"We’ve loved unearthing the best sports stories Australia has never heard of.”
by Talon Editor – Jul 8, 2024

dentsu Queensland appointed to manage strategy and media for Good Drinks Australia
"This partnership provides a wonderful canvas for the dentsu Queensland team to show the intelligence, creativity, and challenger mindset which runs deep in our agency."
by Alisha Buaya – Jul 8, 2024

'Park any preconceptions': Boomtown Masterclass highlights regional opportunities for brands
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
by Talon Editor – Jul 8, 2024

'Strategy is not a single discipline': Celia Garforth on the difference between creative and media strategy
"(Special) is a independent, local partner-owned and operated agency that’s punching far above its weight on a global scale."
by Talon Editor – Jul 8, 2024

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