Latest stories
Reputation management emerges as key focus in 2024, says Sefiani
2024 trends: Reputation management, evolving AI roles, sustainability challenges, growing consumer demands, and reshaping the comms landscape.
by Mediaweek Admin – Jan 24, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Talon Editor – Jan 24, 2024
Matt Nunn on reclaiming $90 million Spotlight Retail Group account from PHD
The independent agency previously held the account from 2014 to 2020 before PHD Media took over from 2020 to 2023.
by Alisha Buaya – Jan 23, 2024
Comms Declare and Alchemy One Fossil Ad Ban billboards put the heat on Albanese
"We can’t reach our climate goals while allowing big coal and gas companies to use advertising."
by Mediaweek Admin – Jan 23, 2024
PUMA enlists Aussie sports stars in latest pack campaign via Bursty and Havas
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
by Mediaweek Admin – Jan 23, 2024
VML appoints Ellie Quinti as client services director for Perth office ahead of February launch date
VML will formally launch to the Perth market with an event in February as they roll out a combined offering to clients.
by Mediaweek Admin – Jan 23, 2024
New year, new ratings data from OzTAM: Big changes in TV audience measurement
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
by Talon Editor – Jan 23, 2024
Specsavers debuts 'Should've Gone to Specsavers' ad contest winner at Flickerfest
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
by Mediaweek Admin – Jan 22, 2024
Australian Government launches 'Beforeplay' campaign via Ogilvy to tackle rising STI rates
"This is an important health issue, not a taboo topic."
by Mediaweek Admin – Jan 22, 2024
MFA opens Digital Foundations course to all marketers, clients and media owners
IN 2023, the program had 1,700 participants and 25% of whom were marketers and media owners.
by Mediaweek Admin – Jan 22, 2024
Battle of the game shows: Can Nine and 10 steal share from Seven with new shows?
Nine introduces Tipping Point, Deal or No Deal moves to 10, as Seven returns with a new season of The Chase Australia.
by Alisha Buaya – Jan 21, 2024
Kaimera partners with MLC to deliver its media strategy and planning
Nick Behr called the partnership a "milestone" in the independent agency's journey.
by Mediaweek Admin – Jan 19, 2024
Cannes Lions unveils 2024 jury presidents, including six from the APAC region
"An exceptional line-up of talent from across the world."
by Mediaweek Admin – Jan 19, 2024
Jasmin Bedir: Limitations of AI in an advertising agency
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
by Brad Palmer – Jan 19, 2024
Blobfish International appoints Sam Williams as campaign co-ordinator
Sam Williams: "It's fantastic to be working with people who are passionate, driven and committed to driving results."
by Mediaweek Admin – Jan 19, 2024
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