Latest stories

Is the pitch broken? TrinityP3 study to uncover reality of modern pitching
Woolley: "Not all pitches are equal. We need to start identifying where the problems are."
by Mediaweek Admin – Dec 11, 2023

Jolt targets EV range anxiety in campaign with Polestar
The campaign harnesses the aligned values and synergy between the brands
by Mediaweek Admin – Dec 11, 2023

Consumers are craving hope, according to Dentsu Creative's 2024 trends report
Pats Mcdonald: "We can design for the future we want to see."
by Mediaweek Admin – Dec 11, 2023

AKQA introduces Fixie, the AI assistant helping you craft a more sustainable holiday season
Ajaz Ahmed: "It’s the gift that keeps on giving."
by Mediaweek Admin – Dec 11, 2023

G Squared to drive search and customer service experience for Gumtree
The Sydney-based digital consultancy will manage search engine optimisation through organic search.
by Mediaweek Admin – Dec 11, 2023

Ogilvy introduces "Drives you Cravey" platform to reengage wildbean cafe customers in AUNZ
Kristal Knight: "We tapped into the wandering minds of hungry commuters."
by Mediaweek Admin – Dec 8, 2023

NBA appoints Archibald Williams to lead its account across APAC
The agency's remit includes all digital, activation, and fan engagement communications.
by Mediaweek Admin – Dec 8, 2023

Mediaweek’s A to Z of 2023: I is for Industry Bodies
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
by Mediaweek Admin – Dec 7, 2023

Pringles and Thinkerbell launch "Shoot From The Chip" campaign following agency win
Dan Bitti: "The first step in how we start to engage in a fun way."
by Mediaweek Admin – Dec 7, 2023

Havas Host and Reckitt turn billions of flies into ads in "Flyhunt" campaign for Mortein
Justin Ruben: "A fusion of creativity and innovation."
by Mediaweek Admin – Dec 7, 2023
Icon Agency creates executive creative director role, appoints Michael Knox
Knox brings over 25 years of creative experience, gained locally and internationally, to the independent agency.
by Mediaweek Admin – Dec 7, 2023

Westfield and Lifeblood collaborate to encourage blood donations this Christmas
Chad Mackenzie: "It's actions like this that really make you believe."
by Mediaweek Admin – Dec 7, 2023

Amplify adds three senior appointments to its Australian team
Stepping up in the agency are Paige Lewis, Karina Munoz and Claire Hewitt.
by Mediaweek Admin – Dec 7, 2023

Wavemaker promotes James Boardman to chief strategy officer ANZ
“I’m keen to lean heavily into our amazing global network"
by Mediaweek Admin – Dec 7, 2023

Imogen Hewitt is promoted to chief media officer of Publicis Groupe ANZ
Hewitt will begin her new role in January while continuing to lead Spark Foundry ANZ.
by Mediaweek Admin – Dec 7, 2023

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