Latest stories
Woolley Marketing: What is more important, the channel or the content?
"Both are important, depending on the context, but they are not always equally important."
by Toby Harrison and Dan Krigstein – Dec 6, 2023
Menulog and Thinkerbell create designer delivery bag for brand ambassador, Christina Aguilera
Sesh Moodley: "We wondered if we redesigned the bag to be worthy of wearing it, would she wear it?"
by Mediaweek Admin – Dec 6, 2023
Sydney Water & It's Friday debut critical conservation campaign feat. Bob's new sidekick
Vince Lagana: "Little Bob hits his older self and Sydneysiders with a truth bomb"
by Mediaweek Admin – Dec 6, 2023
IMAA unveils new board of directors as Nick Behr, Dominic Pearman and Darren McKenzie step down
Joining the Board in 2024 are Phil McDonald, Melissa Roberts and Angela Smith
by Mediaweek Admin – Dec 6, 2023
Mediaweek’s Ad Placement of the Month: Toilet humour takes a seriously sobering turn
This month’s winner is Initiative's campaign for Drink Driving for Road Safety Commission WA
by Elizabeth McTaggart – Dec 5, 2023
Meeting of the Minds: Sparro's Sarah Hunter and Sophia Charlton
Hunter and Charlton share their perspectives, thoughts and opinions
by Alisha Buaya – Dec 5, 2023
G Squared strengthens paid media and search offering with two senior appointments
Steph Hasouros has been appointed as head of paid media, while Ishita Sehdev as SEO manager
by Mediaweek Admin – Dec 5, 2023
Mediahub expands into New Zealand
The launch of Mediahub NZ follows recent global brand wins such as New Balance and Bosch.
by Mediaweek Admin – Dec 5, 2023
NRMA Insurance aims to redefine HELP with second phase of "Until Then" campaign
Zara Curtis: "Timely for our customers"
by Mediaweek Admin – Dec 5, 2023
Avis Budget Group retains Havas Media Network and Havas Red
The Avis Budget Group includes Avis, Budget and Apex
by Alisha Buaya – Dec 4, 2023
Honda Australia on the hunt for a new media agency
Zenith Media has held the account since 2001
by Mediaweek Admin – Dec 4, 2023
Mindshare extends Foxtel Group partnership for three more years
Maria Grivas: "Its a testament to the trusting partnership that has evolved over the past 9 years between our team and theirs"
by Mediaweek Admin – Dec 4, 2023
The sun stars in its own horror movie in QLD Health's latest sun safety campaign via CHEP
Phil Shearer: "We knew we had to do something different."
by Mediaweek Admin – Dec 4, 2023
Kit CMO Claire McIntyre on fostering a new generation of CommBank customers
Kit aims to build on Commbank's iconic Dollarmites banking program that ran for 90 years.
by Alisha Buaya – Dec 4, 2023
Murmur Group rolls out media campaign for Rockynats 04 car and motorbike festival
Craig Sue: "Create buzz that drives excitement"
by Mediaweek Admin – Dec 4, 2023
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