Latest stories
Air New Zealand launch action-packed Christmas campaign
“The Great Christmas Chase” has been rolled out like a movie release, complete with trailers, film posters and social content.
by Mediaweek Admin – Dec 4, 2023
Tara Ford takes on chief creative officer role at Accenture Song for APAC and LATAM
“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting"
by Mediaweek Admin – Dec 4, 2023
Victoria's TAC and Clemenger BBDO launch myth-busting campaign: "Drink Driving: Stop Kidding Yourself"
Richard Williams: "There is no grey area."
by Mediaweek Admin – Dec 4, 2023
Dentsu Queensland teams up with STEM not-for-profit DeadlyScience
Chris Ernst: "This partnership will be a critical next step in the evolution of our RAP in how we show up and use our capabilities"
by Mediaweek Admin – Dec 4, 2023
SMI October 2023: Outdoor sends a strong message as revenue passes pre-Covid levels
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
by Talon Editor – Dec 3, 2023
AANA crackdown on "subtle" influencer activity targeting children
The rules recognise the subtle, embedded nature of influencer advertising directed at children
by Mediaweek Admin – Nov 30, 2023
"It's not an easy time to be a man": why a major study is exploring ad and media portrayals of men
"The media, as well as the advertising industry, have a huge responsibility in this."
by Talon Editor – Nov 30, 2023
In-house agency boom: 78% of marketers work with internal talent
78% of marketers use a hybrid model of both in-house and external agencies.
by Talon Editor – Nov 30, 2023
JOLT introduces new in-app advertising solution for electric vehicle charging, redefining audience engagement
Hannah Pritchard: "A powerful complement to traditional digital channels"
by Mediaweek Admin – Nov 30, 2023
Kantar Australia appoints joint MP consulting roles
Mark Kennedy: "The client and consulting landscapes are evolving rapidly"
by Mediaweek Admin – Nov 29, 2023
Avenue C snares Paula Lopes as digital director
Lopes will be responsible for spearheading the planning, buying, and reporting across all digital mediums
by Mediaweek Admin – Nov 29, 2023
Digital strategy from Paper Moose evolves first national Australian Cancer Plan
Claire Howlett: "This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”
by Mediaweek Admin – Nov 29, 2023
27 Degrees Media is appointed to Tyreright
The independent media agency launched into the Australian market last month
by Mediaweek Admin – Nov 29, 2023
Meeting of the Minds: DoubleVerify's Imran Masood and Jisoo Kim
Masood and Kim share their perspectives, thoughts and opinions
by Alisha Buaya – Nov 28, 2023
Jacqui Capel forecasts retail and media trends for 2024
"It's worth looking at several of the sub-trends that are spinning out of this huge macro shift"
by Dave Levett – Nov 28, 2023
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