Digital strategy from Paper Moose evolves first national Australian Cancer Plan

The Australian Government through Cancer Australia has developed the first national Australian Cancer Plan (The Plan), to help address the leading cause of death in Australia. The digital strategy from purpose-led, B Corp certified agency Paper Moose, evolved The Plan from a static document to an accessible and adaptable digitally native format that will continue to develop as The Plan rolls out.

Paper Moose's work for The Plan included revising the complex information contained within the report to adhere to Web 3.0 standards and be consumable for all stakeholders across the cancer care journey. 

Brad Bennett, head of client success, Paper Moose, said the project, "has been a big effort by the digital team and the whole agency, that will ultimately help improve cancer care for all Australians.” 

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The Plan sets an agenda that aims to improve the lives of all Australians affected by cancer and works to achieve equity, especially for Aboriginal and Torres Strait Island people, through the acceleration of world-class cancer outcomes. 

With many diverse population groups having a vested interest in the success of The Plan, a process of Indigenous Australian co-design and stakeholder consultation was undertaken so that the digital ecosystem would benefit relevant communities. 

The Artwork created by Ngarrindjeri Artist Jordan Lovegrove of Dreamtime Creative is featured in the visual design of the Plan. This artwork, titled Our Journeys, was initially crafted for Cancer Australia’s Aboriginal and Torres Strait Islander branding.

Our Journeys symbolises the experiences of Aboriginal and Torres Strait Islander peoples with cancer and illustrates the exchange of information and engagement between Cancer Australia and these communities. 

Cancer Australia deputy CEO, Claire Howlett praised Paper Moose described the platform as "transformative," affirming, "this collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”