Latest stories

Suntory BOSS crowns itself the coffee of summer
According to It’s Friday, the creative platform was about making a clear, confident claim during the peak season.
by Vihan Mathur – Jan 13, 2026

Slather opens 2026 with skin-peeling infomercial via Sickdogwolfman
The brand launched with the distinctive positioning of the sun as a villain to confront cancer crisis in Australia.
by Vihan Mathur – Jan 12, 2026

Altos tequila turns up the volume at the Australian Open with Casa Altos
Don't forget to carry your salt and lime.
by Vihan Mathur – Jan 12, 2026

NAB launches new ‘Your partner for every stage’ campaign
Your partner for every stage is positioned as the start of a multi-year creative and strategic direction for NAB.
by Vihan Mathur – Jan 12, 2026

Cricket Australia breaks broadcast tradition, putting the Ashes’ first over on billboards
The activation reached more than 1.18 million Australians.
by Vihan Mathur – Jan 12, 2026

Bench Media elevates senior team with Nicole Jurke and Ting Zhang
Both promotions are effective immediately.
by Vihan Mathur – Jan 12, 2026

Porter Novelli senior leadership trio exits
The move comes after more than a decade each at the communications firm.
by Makayla Muscat – Jan 9, 2026

DoubleVerify brings DV Authentic Streaming TV via IMDb
DoubleVerify notes that 83% of Americans now use streaming services and many prefer ad-supported models.
by Vihan Mathur – Jan 7, 2026

Born Bred Talent promotes Stephanie Scicchitano as managing director in leadership reset
Founder Clare Winterbourn has formally stepped away from the business.
by Vihan Mathur – Jan 7, 2026

Good Humans PR marks three years by choosing relationships over robots
While the agency is deploying AI behind the scenes, it's not doing so in place of people.
by Vihan Mathur – Jan 5, 2026
