Latest stories
QMS NZ completes successful Auckland street furniture handover
Tim Murphy: 'Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.'
by Talon Editor – Oct 20, 2025
Nine Upfront 2026: The verdict from Australia’s media and marketing leaders
Nine delivered a showcase built around integration, measurement, and premium storytelling. But what was the reaction?
by Talon Editor – Oct 16, 2025
IMAA Spotlight: Laura Hamod Barnes of Connected Media on her winning strategy to keep clients long-term
'It means not just delivering strong results, and service, but proactively bringing market-leading ideas and new opportunities.'
by Mediaweek Admin – Oct 10, 2025
Leo Australia wins Grand Effie for Suncorp resilience campaign
Leo Burnett Australia has taken out the Grand Effie for its work with Suncorp, while BMF and ALDI claimed Effective Agency and Advertiser of the Year.
by Talon Editor – Oct 10, 2025
Cobram Estate is getting fresh with ATime&Place and Half Dome for new integrated campaign
Cobram Estate has partnered with ATime&Place and Half Dome to launch its new national campaign, highlighting the link between freshness and flavour in extra virgin olive oil.
by Talon Editor – Oct 10, 2025
MLC doesn't care about the future. Hires Toast of London's Matt Berry to front campaign.
MLC unveils new brand platform A Lifetime in the Making, created by Princess and fronted by comedy genius Matt Berry.
by Talon Editor – Oct 8, 2025
Protection of brand safety against AI slop is challenged in the age of SORA 2
We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?
by Talon Editor – Oct 8, 2025
Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."
by Dave Jansen – Oct 7, 2025
TBWA opens the door to new talent with refreshed FRESHIES program
The program continues to champion curiosity, creativity, and disruption as key pathways into the advertising industry.
by Natasha Lee – Oct 7, 2025
IMAA Spotlight: Veronica Cremen from Vonnimedia wants brands to see social as a growth engine, not a channel
'We cut the jargon. Our approach is straightforward: real insights, clear numbers, and creative ideas that can be actioned tomorrow.'
by Mediaweek Admin – Oct 3, 2025
VMO crowns winners of 2025 Ultimate Media Champion
The program brought together 250 agency professionals for a six-week health and wellness program.
by Natasha Lee – Oct 2, 2025
Apparent appoints three new creative directors, delivering on experience from R/GA, Canva and Dentsu
Independent agency Apparent has expanded its creative leadership, hiring Sam McGuinness, Gillian Dalla Pozza and Leisa Ilander as creative directors.
by Talon Editor – Oct 2, 2025
QMS to unveil global marketing insights at SXSW Sydney 2025
The sessions will unpack what it takes to build enduring brands in a fast-changing landscape.
by Natasha Lee – Oct 1, 2025
WPP Media wins Suncorp account with new Open Era model
Suncorp has appointed WPP Media to its media account, unveiling a bespoke Open Era agency model to support its portfolio of brands including AAMI, Apia and GIO.
by Talon Editor – Sep 29, 2025
IMAA Spotlight: Samantha Cunliffe from Grove B2B on the power of specialising in complexity
'We want to be measured by sales velocity, deal stage acceleration, and marketing’s contribution to revenue: we don’t do clicks!'
by Talon Editor – Sep 26, 2025
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