Latest stories

Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025

MBCS sets new approach with Head of Creative Strategy and Ideation hire
Harry Preston: 'His modus operandi is creative thinking grounded in influence, storytelling and cultural impact, rather than just channels.'
by Alisha Buaya – Jul 21, 2025

DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025

Winners announced for IMAA's 2025 Pitch-Chella event recognises emerging indie talent
Nicole Moore: 'The standard of the entries was excellent - so many strategically thoughtful and creative ideas for how to amplify our work.'
by Alisha Buaya – Jul 18, 2025

Publicis Groupe boss downplays Meta's AI ad tools after strong H1 performance
Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a reality.'
by Alisha Buaya – Jul 18, 2025

Meeting of the Minds: Sonia McLaverty and Alayna Kunitake from DDB Group Melbourne
McLaverty and Kunitake reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Jul 18, 2025

Landor appoints Andy Thomas and Liz Kreuger to lead creative and strategy
Trish Folan: 'Their impressive track records and deep understanding of creativity, technology, and innovation make them ideal leaders to deliver exceptional value to our clients.'
by Alisha Buaya – Jul 17, 2025

Capgemini, Anchora and others recognised at 2025 Adobe ANZ Partner Awards
The awards serve as a barometer for how businesses in the region are investing in digital tools to meet rising customer expectations.
by Natasha Lee – Jul 17, 2025

Ben McCallum joins cummins&partners following recent UM exit
Sean Cummins: 'Ben’s the real deal – smart, commercial and creatively engaged. That’s a rare mix, and we’re lucky to have him.'
by Alisha Buaya – Jul 17, 2025

London Agency boosts public affairs team with former Federal Adviser hire
John Emmerson: 'Jack's first-hand political experience and digital-first approach to media will be an asset to our clients navigating complex public and policy landscapes.'
by Alisha Buaya – Jul 17, 2025
