Latest stories

Paul Henderson puts skin in the game, joining AFFINITY as Head of Operations
Also joining Henderson is Heather Cox as Delivery Director.
by Alisha Buaya – Jul 2, 2025

Promotion for Richard Brett as Emily Poon steps down as President of Ogilvy PR APAC
Emily Poon: 'Richard is an extremely talented and values-driven leader, I couldn’t be happier with him taking on the role.'
by Alisha Buaya – Jul 2, 2025

New SafeWork NSW campaign on how workplace safety protects families
Bart Pawlak: 'This sets up the fundamental observation that you are important at work, and your absence will be felt, but that it’s at home where you’re irreplaceable.'
by Alisha Buaya – Jul 1, 2025

Dermal Therapy cleans up with influencers in latest campaign
Steven Sher: 'This Winter, you won’t just hear about Dermal Therapy - you’ll see it. And you’ll know: It Works!'
by Alisha Buaya – Jul 1, 2025

Zenith wins Flight Centre media account as travel retailer seeks "full-service" positioning
Megan Henderson: 'Their data-driven, insight-led approach and bold thinking is a great match for our growth plans and evolution as Flight Centre affirms its place as a trusted household name.'
by Alisha Buaya – Jul 1, 2025

Apparent wins workforce management SaaS company Kinatico
Simon Pugh: 'To partner with Kinatico in their next stage of growth is truly exciting and we are thrilled to bring our B2B and performance expertise to life alongside Chantal and her team.'
by Alisha Buaya – Jul 1, 2025

Enero sells majority stake in OBMedia to support focus on its agencies
Ian Ball: 'This divestment supports our strategy to focus on our award-winning agencies where we see the greatest potential for growth, differentiation, and value creation.'
by Alisha Buaya – Jul 1, 2025

Boomtown Masterclass encourages a reconsideration of regional marketing
Franky Ryan: 'It’s a huge market for brands to be reaching, with targeted campaigns that speak to regional communities.'
by Alisha Buaya – Jul 1, 2025

Special appoints new National Head of Production. Will also oversee in-house production studio.
Tori Lopez: 'Her experience and future-focused approach make her the perfect person to shape this next chapter of production at Special.'
by Alisha Buaya – Jul 1, 2025

Allianz on emotional customer reaction to Flight of the Finch campaign
Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'
by Alisha Buaya – Jun 30, 2025
