Brands
Latest stories
Principals refreshes brand identity for leading real estate network
Andrew McCann: 'The new brand captures who we are today – personal, premium, forward-thinking and deeply committed to elevating the property experience for our clients.'
by Alisha Buaya – Jul 25, 2025
'It pays well to rebel': Amber backs solar homes with bold campaign
Emily Rubin: 'It reframes energy action as something everyday Australians can feel proud of. It’s not an angry rebellion - it’s a smart, strategic shift.'
by Alisha Buaya – Jul 23, 2025
Gatorade tackles teen sport dropout with Fuel Tomorrow campaign
Gatorade has launched its global Fuel Tomorrow initiative in Australia, addressing teen sport dropout by targeting confidence as a key barrier.
by Tom Gosby – Jul 22, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025
DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025
Scan the Can: Coca-Cola launch Star Wars AR experience across Australia
Martyn Ferguson: 'What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom.'
by Alisha Buaya – Jul 20, 2025
First Steps, Four Hybrids: Chery teams up with Marvel in national launch
Lucas Harris: 'Cinema is an incredibly powerful platform, and this collaboration allows us to make a big, bold statement about the future of Chery in Australia.'
by Alisha Buaya – Jul 18, 2025
The Pistol drives Liquor Legends’ push into retail media
John Carmody: 'With their retail media experience and our longstanding partnership, we’re confident this program will redefine how our supplier partners engage with customers across our network.'
by Alisha Buaya – Jul 16, 2025
Youfoodz serves speedy shortcut eats for busy Aussies
Chloe Painter: 'This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong partners to bring it to life."
by Alisha Buaya – Jul 15, 2025
