Brands
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I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
Why Polestar felt its progressive brand has a home with AFLW’s Melbourne Demons
Laurissa Mirabelli: 'Women’s sport is the right fit for our brand, as we share the same transition.'
by Alisha Buaya – Jul 14, 2025
Real customers the face of Healthcare startup TMRW 'radically human' brand campaign
Mark Britt: 'This campaign is a stake in the ground for what healthcare should be: transparent, inclusive, and deeply personal.'
by Alisha Buaya – Jul 10, 2025
It must have been love as Maccas & Wieden+Kennedy and McDonald's celebrate brekkie menu
Matt Owen: 'It was great to take a global insight and put our own Aussie twist on it. Tonally, this feels like the right sort of space for us to play in.'
by Alisha Buaya – Jul 10, 2025
Startups and legacy brands partner with Australia’s biggest show
The 2026 Sydney Royal Easter Show will run from 2 to 13 April, coinciding with school holidays.
by Mediaweek Admin – Jul 9, 2025
Reports finds medical insurance and fast-food ads win attention during State of Origin
Georgia Falloon: 'There’s no better moment for brands to align with the emotion and momentum of one of the biggest nights on the Aussie sports calendar.'
by Alisha Buaya – Jul 9, 2025
Sushi Sushi targets premium, health-conscious fast food segment with new campaign
Sushi Sushi has launched a new brand platform and national campaign as it aims to lead the premium QSR space with a fresh convenience positioning.
by Tom Gosby – Jul 9, 2025
MTC Australia rebrands as MTC FutureReady in partnership with Principals
Branding agency Principals has unveiled a new identity for MTC Australia, rebranding the social enterprise as MTC FutureReady to reflect its growth and long-term mission.
by Tom Gosby – Jul 9, 2025
Zurich Australia secures branding rights to Perth CBD landmark
Zurich Financial Services Australia will relocate its Perth office and take over naming rights at 140 St Georges Terrace, the first signage change at the site in five decades.
by Tom Gosby – Jul 9, 2025
