Brands
Latest stories
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Talon Admin – Jan 24, 2024
PUMA enlists Aussie sports stars in latest pack campaign via Bursty and Havas
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
by Mediaweek Admin – Jan 23, 2024
Specsavers debuts 'Should've Gone to Specsavers' ad contest winner at Flickerfest
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
by Mediaweek Admin – Jan 22, 2024
Alibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
by Mediaweek Admin – Jan 18, 2024
Woolworths crowned Australia's biggest brand, as Qantas takes a big reputation hit
The most valuable broadcaster was the Nine Network
by Tess Connery – Jan 17, 2024
Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards
The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform
by Mediaweek Admin – Jan 17, 2024
Tinder taps into Boomtown audience insights for its Big Rainbow Project media campaign
The nationwide campaign asked Australians to vote for which regional town its “Big Rainbow” installation should live in.
by Mediaweek Admin – Jan 15, 2024
P&O seeks to “elevate above a sea of sameness” in first brand platform in a decade
Mediaweek speaks to the tourism experts steering P&O's new brand platform
by Talon Admin – Jan 15, 2024
