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Ethnolink debuts new look, following evolution to fully-integrated agency
Costa Vasili: 'We’re seeing huge demand for work that’s real, not tokenistic, and that’s exactly what we deliver. That’s reflected in our strong results for the second half of the year.'
by Alisha Buaya – Jul 9, 2025
Shane Jacobson puts Isuzu Trucks through their paces
John Walker: 'We’re thrilled to be working with our longstanding agency partner Fenton Stephens on this critical launch – it’s been seventeen years since we’ve had a completely new model.'
by Alisha Buaya – Jul 9, 2025
CommBank battles doubts, inspiring self-belief in Australians
Jo Boundy: 'This campaign is about pushing through doubt to follow your unique Australian dream, no matter how big or small.'
by Alisha Buaya – Jul 7, 2025
Gen Z content creators bring Y2K twist to new Bonds campaign
Kedda Ghazarian: 'This exciting new chapter in our brand campaign is all about seeing Bonds through the lens of the next generation – unfiltered, unedited, and completely authentic.'
by Alisha Buaya – Jul 7, 2025
Naming rights now open for ICC Sydney’s rebranded Entertainment Centre
Expressions of interest are open for the newly renamed ICC Sydney Entertainment Centre, offering brands the chance to align with one of the city’s busiest venues.
by Tom Gosby – Jul 7, 2025
'Adventure Passes' campaign reminds us the spirit of Vanuatu remains strong
Adela Issachar Aru: 'This campaign highlights both the memorable experiences that Vanuatu offers and the rich kastom and culture that resonates deeply with those who visit our shores.'
by Alisha Buaya – Jul 4, 2025
Balancing AI and human creativity: Industry leaders on the future of brand and content creation
Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI as a support tool in the creative process.
by Alisha Buaya – Jul 4, 2025
63% of Aussie fans want brands to host live music events, says BRING report
BRING - Universal Music for Brands has unveiled a new report exploring how brands can better engage live music fans as behaviours shift post-festival disruptions.
by Tom Gosby – Jul 3, 2025
Empowering local people and businesses the focus of BOQ's 'Bank Of Queenslanders'
Adrian McCaffrey: This campaign is about celebrating the real people and businesses who are the heart of our communities – the Queenslanders who inspire us every day.'
by Alisha Buaya – Jul 3, 2025
Volkswagen celebrates childhood nostalgia as it advises: 'Batteries Included'
Jenny Mak: 'The idea of awakening your inner child cuts through the noise and connects on a deeply human level.'
by Alisha Buaya – Jul 3, 2025
