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Modibodi eases quiet period panic in latest campaign with Fabric\TBWA
Gemma Rees: 'It’s not just a product message. It’s a moment of truth reminding women they’re in control, that Modibodi has them covered.'
by Alisha Buaya – Jul 2, 2025
Dermal Therapy cleans up with influencers in latest campaign
Steven Sher: 'This Winter, you won’t just hear about Dermal Therapy - you’ll see it. And you’ll know: It Works!'
by Alisha Buaya – Jul 1, 2025
KFC's rent giveaway this Christmas in July
KFC research found over 70% are embarrassed to admit they still live at home, with more than one in four (28%) reporting it negatively impacts their social life and ability to "get lit".
by Alisha Buaya – Jul 1, 2025
Allianz on emotional customer reaction to Flight of the Finch campaign
Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'
by Alisha Buaya – Jun 30, 2025
Smelly Lunch Stories and Urban List partnership to launch DEI survey
'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'
by Alisha Buaya – Jun 30, 2025
Superfan Facebook campaign prompts Lipton Chai Latte relaunch
Wellison D'Assuncao: 'The bigger story here for brands and marketers is the one about the importance of understanding your audience and the power they have.'
by Alisha Buaya – Jun 30, 2025
Lovehoney battles tough ad restrictions in unapologetic, raunchy new campaign
Camilla Rossi: 'By blending clever strategy, humour, a bit of mischief and a lot of innuendo, we’re thrilled to launch ‘Feel the Lovehoney’.'
by Alisha Buaya – Jun 27, 2025
Allen's Lollies campaign insists it will always 'Bring the Fun'
Melanie Chen: '‘Bring the Fun’ reminds everyone when you bring a bag of Allen’s lollies, you are bringing more than just a bag of lollies, you are bringing the fun to any occasion.'
by Alisha Buaya – Jun 26, 2025
Home Beautiful ties brand with Home Show Australia
Are Media’s Home Beautiful will headline Australia’s largest home expo across four cities as part of its centenary celebrations.
by Tom Gosby – Jun 26, 2025
Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'
by Alisha Buaya – Jun 26, 2025
