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Samsung brings experiential activation to life as Major Partner of Vivid Sydney 2025
Gill Minervini: 'This installation takes Vivid Sydney's partnership with Samsung to the next level.'
by Alisha Buaya – May 26, 2025
Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
V Energy goes with the flow in new campaign for new slow-release energy drink via Thinkerbell
Sesh Moodley: 'V Riise isn’t about the rush, it’s about the rhythm, so lucky it’s got a banger track to go with it.'
by Alisha Buaya – May 22, 2025
Greenpeace and Photoplay director Dropbear raise awareness about long line fishing in new campaign
Dropbear: 'Against the harsh photo-collage boats and jagged ink-based environments, the story of innocence meeting destruction became even more powerful.'
by Alisha Buaya – May 20, 2025
IKEA celebrates 50 Years in Australia with nationwide campaign
Kirsten Hasler: 'Across the campaign there is a clear sense of Australianness achieved by celebrating people, places and scenarios that Aussies can relate to.'
by Alisha Buaya – May 20, 2025
SEEK highlights AI-powered search and match functionality in new campaign via Droga5 ANZ
Maryanne Tsiatsias: 'Together with Droga5, we had the task of bringing the power of SEEK to life in a way that was both refreshing and distinctive while also tapping into the playful side of our brand personality.'
by Alisha Buaya – May 19, 2025
How Meta's suite of ad campaigns and tools have helped Aussie brands go global
Among the clients to have a positive experience with the platform’s advertising suite are Clementine Boshevski, founder and CEO of Salt Lab, and Kim Zorn, VP, Growth & Performance at Princess Polly.
by Alisha Buaya – May 15, 2025
DoorDash and Velocity Frequent Flyer unveil earning partnership
Katy Rogers: 'This partnership transforms everyday deliveries into exciting opportunities to earn points towards travel, upgrades, and unforgettable experiences.'
by Alisha Buaya – May 15, 2025
GMSV launches ‘Made for More’ platform in new campaign via MBCS and CRATER
Shanan Goldring: 'This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability.'
by Alisha Buaya – May 14, 2025
OMD Create and Simplot showcase new range with 'Deli Lane' dining experience
Katie Saunders: 'With the Birds Eye Deli range, we’re bringing paddock-to-plate quality to Australian kitchens, making it easier than ever to master midweek meals with proudly grown Australian ingredients.'
by Alisha Buaya – May 14, 2025
