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QV launches 'care behind every bathroom door' campaign via Sunday Gravy and Half Dome
Kira Torpy: 'This campaign is a nod to everything we do behind closed doors to care for ourselves and others to make Australia feel seen.'
by Alisha Buaya – May 12, 2025
Unilever cleaning brand Jif launches new campaign via REBORN
David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'
by Alisha Buaya – May 12, 2025
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
Under Armour team up with Harry Garside, Daniel Olaniran and Aaliyah Bula to launch A/W Collection
Harry Garside: 'Performance will always come first for me, but I also enjoy expressing my personal style out of the ring, and this collection lets me do both. That’s what being unstoppable means to me.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
Uniqlo delivers premium gifting experience ahead of Mother's Day via 1000heads
Molly Condon: 'We aimed to elevate the product’s appeal while aligning with key seasonal moments like Mother’s Day.'
by Alisha Buaya – May 6, 2025
BabyLove makes nappy changes 'Easy Peasy' via Communicado
Annie Price: 'We’re all about telling it like it is with BabyLove - Real, relatable moments, not idealised depictions of parenting.'
by Alisha Buaya – May 6, 2025
HOYTS launches Xtremescreen experience with new campaign
Damian Keogh: 'This campaign is about reminding audiences just how incredible the big-screen experience can be, with bigger screens, bigger sound and bigger moments.'
by Alisha Buaya – May 5, 2025
Great Barrier Reef seeks Lifetime Achievement Award via Supermassive and Tourism Tropical North Queensland
Lani Cooper: 'The Great Barrier Reef is a catalyst for environmental initiatives and this bold nomination repositions it not just as a natural wonder but as a global leader in its own right.'
by Alisha Buaya – May 5, 2025
Crohn's & Colitis Australia launch IBD awareness campaign via Houston Group
Stuart O’Brien: 'Convenience advertising allows us to meet Australians in real, everyday moments - where we can cut through and connect on a personal level.'
by Alisha Buaya – May 2, 2025
