Brands
Latest stories

MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'
by Alisha Buaya – Mar 27, 2025

Australian Unity appoints InMoment as strategic partner
Lenette Gear: 'Working with InMoment helps us better understand what matters so we can focus on the changes that will have the greatest impact for our members.'
by Alisha Buaya – Mar 25, 2025

Bankwest reimagines banking experience under new brand platform via Bear Meets Eagle On Fire
Micah Walker: 'This is such a perfect brand and project for us.'
by Alisha Buaya – Mar 24, 2025

News Corp reaches more than 17.6 million Australians as digital audience grows
Pippa Leary: 'Every month, millions of Australians come to our network of trusted news and lifestyle sites.'
by Natasha Lee – Mar 24, 2025

1001 Optometry tests commuters vision in latest campaign ahead of World Optometry Day via VML
Jack Delmonte: 'So many of us overlook the importance of eye health until it’s too late, this campaign bridges that disconnect by providing a fun, engaging way to highlight the issue.'
by Alisha Buaya – Mar 21, 2025

Lion appoints We Are Social as social agency of record
Suzie Shaw: 'We're excited to help them unlock the full potential of social with a sustained, culture-driven approach that delivers real impact.'
by Alisha Buaya – Mar 20, 2025

ANZ Plus draws on confident money management in latest campaign via Special
Sian Chadwick: 'ANZ Plus was created to help give you more control and clarity over your money.'
by Alisha Buaya – Mar 20, 2025

Wesfarmers Health appoints Chain Social to digital launch of atomica
Corrina Brazel: 'Harnessing inclusivity is one of our core values and Shelby and the team have done a great job in bringing our ethos and values to life across our digital channels.'
by Alisha Buaya – Mar 19, 2025

McDonald's brings on the heat in new campaign for Hot Honey sauce via DDB Group Sydney
Jack Nunn: 'We borrowed from sneaker drop culture in how the campaign shows up and feels. It’s exciting and really fresh.'
by Alisha Buaya – Mar 19, 2025

ROLLiN’ launches its 'Here for the Ride' brand platform via Paper Moose
Annabel Causer: 'Like ROLLiN’, it felt like Paper Moose used every tool at their disposal to remove complication and really bring the brand’s values to life.'
by Alisha Buaya – Mar 18, 2025
