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THE ICONIC customers star in live streamed banner ads via Dentsu Creative and Love Media
Joanna Robinson: 'What started off as a simple activation brief to support the brand campaign, evolved into a market-first live stream into banner ads, via an amazing activation.'
by Alisha Buaya – Mar 18, 2025
WHISKAS launches partnership program to turn cat haters into cat lovers via CHEP, AMV BBDO, EssenceMediacom and Enthral
Camille Shepherd: 'This campaign is not just about increasing cat adoption rates, but also about changing hearts and minds.'
by Alisha Buaya – Mar 18, 2025
Key industry leaders address in-housing vs. agency debate at the Future of Media Forum
Sian Whitnall: 'We’re seeing more programmatic efforts being brought in-house, especially as brands seek to leverage media as a revenue stream.'
by Emma Shepherd – Mar 14, 2025
Akcelo launches TAC Vehicle Safety Campaign at the F1 Grand Prix 2025
Jacqui Sampson: 'Our partnership with Akcelo brings vehicle safety into focus, showcasing the life-saving impact of key safety features in a dynamic and interactive way.'
by Alisha Buaya – Mar 14, 2025
Resmed waves goodbye to the sleep monster in new campaign via Hopeful Monsters
Carl Moggridge: 'Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues.'
by Alisha Buaya – Mar 14, 2025
Unlocking the future of video advertising: Insights from execs at Nine, IAG, Zenith, and BOQ
'Engagement isn’t the same when someone’s watching at a bus stop compared to lounging on their sofa.'
by Emma Shepherd – Mar 14, 2025
ACCIONA unveil first surfboard made from retired turbine blades via DDB Melbourne
Giles Watson: 'Surfers have an unbreakable bond with the environment, so creating a board from recycled turbine blades helps inspire the next generation of environmentalists.'
by Alisha Buaya – Mar 13, 2025
NAB celebrates how footy brings Aussies together in new AFL sponsorship campaign via TBWA\Melbourne and Mindshare
Matt Stoddart: 'It’s a beautiful thing across all levels of footy when a player kicks their first goal and everyone gets around them.'
by Alisha Buaya – Mar 13, 2025
MILKRUN attracts over 100k plays in 24 hours with 'KICKRUN' mobile game via Paper Moose
Jamie Gagliardi: 'KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.'
by Alisha Buaya – Mar 13, 2025
Korean Air unveils first major rebrand in 40 years via Lippincott
The new identity signals global ambitions following the Asiana merger.
by Emma Shepherd – Mar 12, 2025
