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Los Angeles Tourism launches "We Love LA" in Australia
Adam Burke: '"We Love LA" isn’t just a tagline – it highlights the passion, optimism, and commitment we have for our community.'
by Alisha Buaya – Mar 4, 2025
CommBank brings NYC hot dogs to Melbourne for the launch of Travel Booking via M&C Saatchi Group
Daniel Borghesi: 'It's about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever - to all Aussies with a travel bug.'
by Alisha Buaya – Mar 4, 2025
McDonald’s Australia CEO resigns, new boss announced
'I am looking forward to continuing to build on the incredible legacy of our people and franchisees.'
by Emma Shepherd – Mar 4, 2025
Krispy Kreme promotes ANZ CEO to global COO
'I am thrilled to be getting back to my number one passion, operations, as all operators would agree, it is the heart and soul of all companies.'
by Emma Shepherd – Mar 4, 2025
SPC expands supermarket presence with Minecraft collaboration
Patrick Lynam: 'This 18-month partnership with SPC will see Minecraft land on supermarket shelves across beans, fruit, and spaghetti categories.'
by Emma Shepherd – Mar 4, 2025
'Game-changer': Seven reveals extensive list of AFL sponsors and partners for 2025
Katie Finney: 'It's an opportunity to do things differently with brands and for them to live across our full ecosystem for the first time.'
by Talon Admin – Mar 4, 2025
Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'
by Alisha Buaya – Mar 3, 2025
UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'
by Alisha Buaya – Mar 3, 2025
Under Armour extends partnership with NRL star
Fernando Reani: 'His journey from rugby union to the NRL is a testament to his versatility and determination – qualities that align perfectly with Under Armour’s relentless pursuit of performance.'
by Alisha Buaya – Mar 3, 2025
Australian Eggs turbocharges dinner via Connecting Plots
Becky Vila: 'We wanted to showcase the wider range of relationships that exist within the extended family dynamic.'
by Alisha Buaya – Feb 28, 2025
