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FBi Radio unveils first rebrand in over a decade via Made Together
"The rebrand to fbi.radio isn’t just about a new name or a new look – it’s about reaffirming our commitment to being at the forefront of Sydney’s music and arts scene."
by Talon Editor – Aug 29, 2024
Cadbury and Peters Ice Cream launch nostalgic 'CHOCBUSTER' pop-up in Sydney
The store concept and creative were developed by Sydney digital and creative marketing agency WiredCo.
by Talon Editor – Aug 28, 2024
Sydney Roosters stars lead 'Crunch Time' for Red Rooster via Leo Burnett
Ashley Hughes: "Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating the partnership."
by Talon Editor – Aug 28, 2024
Nic Naitanui fronts Google Pixel 9 campaign by 72andSunny
Ross Berthinussen: "Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use."
by Talon Editor – Aug 27, 2024
Scooter joins Bupa agency village following pitch, announces new hires
Anna Hodgson: "The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years."
by Talon Editor – Aug 27, 2024
Mazda revives 'Zoom-Zoom' tagline in latest work via CHEP
Alastair Doak: "We’re reinstating the essence of our brand."
by Talon Editor – Aug 27, 2024
Angus & Julia Stone close out Wild Turkey's House of Music 101 via BRING
Paolo Marinoni: "Music 101 has continued to develop into a platform that supports the the artists of tomorrow."
by Talon Editor – Aug 27, 2024
Shopify and Chello unveil 'From Entrepreneur to Enterprise' in Australia
"This was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories."
by Talon Editor – Aug 26, 2024
Lendlease launches 'X marks the spot' for VicX via Houston Group
Stuart O’Brien: "North Sydney has always suffered somewhat of an identity crisis but Victoria Cross is a game-changer."
by Talon Editor – Aug 26, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Phoebe Burgess and Zyrtec launch 'Zach and Zoe’s Hide and Sneeze' storybook via Publicis Groupe
"An opportunity for families to learn about allergic rhinitis through imaginative storytelling."
by Talon Editor – Aug 20, 2024
Petbarn launches Puppy and Kitten Club via Howatson+Company
"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that."
by Talon Editor – Aug 20, 2024
VicReturn names TBWA\Melbourne full-service agency partner
TBWA's Omnicom stablemate, United, will manage media strategy and buying.
by Talon Editor – Aug 19, 2024
Budget Direct and 303 MullenLowe launch latest 'Insurance Solved' campaign: 'Reversible'
Jonathan Kerr: "While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to."
by Talon Editor – Aug 19, 2024
Smartpay unveils 'Hands On For Business Payments' via The Royals
The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
by Talon Editor – Aug 19, 2024
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