Brands
Latest stories
Coca-Cola revives 'Wanta Fanta' campaign ahead of Lemon flavour
Kate Miller: 'We’re constantly driving product innovation and are confident Fanta Lemon will deliver.'
by Alisha Buaya – Feb 24, 2025
Red Rock Deli launches Spicy Chilli Sriracha flavour via Special PR
Alex Bryant: 'Being able to tap into the cult status of sriracha and hero’ing the iconic Sriracha packaging, we knew fans would be begging to try the new flavour.'
by Alisha Buaya – Feb 24, 2025
Gage Roads launches creative partnership with VML
Mick McKeown: 'The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years.'
by Alisha Buaya – Feb 21, 2025
72andSunny to develop local brand positioning for Cadillac
Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'
by Alisha Buaya – Feb 21, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Weis takes its 'Saviour of Summer' campaign to Western Sydney with Mindshare
Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a little bit of summer joy in a unique and engaging way.'
by Alisha Buaya – Feb 21, 2025
How Macros and Soulara’s ready-made meals are transforming the workplace
This collaboration promises to help businesses address the growing demand for healthy, ready-made meals that cater to the diverse dietary needs of their employees.
by Emma Shepherd – Feb 21, 2025
Woolworths CMO Andrew Hicks to depart after 16 years
He will step down at the end of the 2025 financial year.
by Emma Shepherd – Feb 21, 2025
Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
RSAC reimagines the Bro Code in a new campaign via cummins&partners
Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'
by Alisha Buaya – Feb 20, 2025
