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ADF Careers launches ‘Unlike any other job’ platform via VML
The launch coincides with the Department's ongoing creative and digital pitch, set to run until September.
by Talon Editor – Jul 30, 2024

Kit Harington fronts campaign for Zynga's Game of Thrones: Legends
Gaming company Zynga told Mediaweek: "We knew our marketing campaign needed to match their energy and return players to the world of Westeros with a bang."
by Talon Editor – Jul 29, 2024

Nike and QMS launch Matildas 3DOOH in first use of Emporium screen
Nike is "the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia."
by Talon Editor – Jul 26, 2024

Asahi unveils remote-controlled claw machine with The Monkeys and Nakatomi
"Occasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun."
by Talon Editor – Jul 25, 2024

Youi appoints fan-sponsor for 'Footy. Made by Fans' supported by M&C Saatchi Sport & Entertainment
"Asking the AFL for permission to change a guernsey mid-season is no easy feat – but it’s important to us that footy fans can see themselves represented on the big stage.”
by Talon Editor – Jul 25, 2024

James Magnussen fronts Pilot's 'Go hard, come second' sexual performance campaign
Ahead of the Olympics, Pilot is cheekily suggesting that, sometimes, coming second is best.
by Talon Editor – Jul 25, 2024

Cover-More refreshes brand with Principals, Howatson+Company
Chris Noble: "For us, it’s about showcasing the essence of travel as a joyful, inspiring and inclusive experience."
by Talon Editor – Jul 25, 2024

La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."
by Talon Editor – Jul 24, 2024

Breville debuts Oracle Jet with 'Unlock the Pro Within' via The Cowboys
Jarrad Collings: "We aimed to capture effortless mastery."
by Talon Editor – Jul 24, 2024

Hoka launches 'Birds Eye' in ANZ via Anomaly
Molly Rugg: "This story of joyful flight is a testament to the power of community and movement."
by Talon Editor – Jul 23, 2024

Bega rebrands as 'Toastie Town' for 125th birthday with Thinkerbell
"We wanted to celebrate this milestone and pay homage to the people who have been part of the Bega Group’s journey by putting one of their most famous innovations on the map."
by Talon Editor – Jul 22, 2024

NRMA repositions as 'A Help Company' via Accenture Song
David Droga: "This work shows the power of a simple but deeply relevant idea."
by Talon Editor – Jul 22, 2024

Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."
by Talon Editor – Jul 22, 2024

alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC
Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
by Talon Editor – Jul 19, 2024

Maybelline launches 'Born With It' to support emerging female artists
"This live concert event and overarching campaign is an example of Maybelline’s continued commitment to female empowerment, individuality and diversity in creativity.
by Talon Editor – Jul 19, 2024

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