Brands
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72andSunny nabs tech platform Deputy
Kesh Vallot Shannon: '72andSunny stood out from the pack and their belief in Optimism resonated with our internal culture.'
by Alisha Buaya – Feb 6, 2025
William Buck debuts OOH recruitment campaign via Focus Creative
Bryony Vandepeear: 'We love what the team at Focus Creative has developed. It's got a playfulness to it, while also hitting all the important points we want to deliver.'
by Alisha Buaya – Feb 6, 2025
CUB CEO Danny Celoni steps down amid 'woke' beer ad backlash
Asahi appointed Nigel Parsons, CEO of Asahi Lifestyle Beverages, as its incoming chief commercial officer as of 1 April.
by Emma Shepherd – Feb 5, 2025
Prime Video hits it out of the park with Pat Cummins in new campaign via Leo
James Beswick and Rowan Foxcroft: 'Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind.'
by Alisha Buaya – Feb 5, 2025
'More accessible': Costco to partner with DoorDash for home delivery
Simon Rossi: 'Through this partnership, we’re making it easier for families and small businesses to get what they need at Costco’s low prices, delivered directly to their doorstep.'
by Alisha Buaya – Feb 4, 2025
Sydney Water and Jess Fox champion water quality in new campaign via It's Friday
Elise Barker: 'So it’s more important than ever for people to understand the role we play in delivering drinking water that’s clean and safe to our 5.4 million customers.'
by Alisha Buaya – Feb 4, 2025
KitKat lets consumers 'break free' in latest campaign
Mel Chen: 'We’re all better when we break better. That’s why team KitKat want to champion better, uninterrupted breaks.'
by Alisha Buaya – Feb 4, 2025
Thinkerbell appointed lead agency for Leukaemia Foundation's World's Greatest Shave 2025
Susie Howard: 'Their previous work in the not-for-profit sector and ability to join up their media thinking with creative services has been beneficial in delivering an efficient and effective campaign.'
by Alisha Buaya – Feb 3, 2025
Coopers team up with its fans for a certified original campaign via Special and Glue Society
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.'
by Alisha Buaya – Feb 3, 2025
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
