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History Will Be Kind wins Koskela pitch
Brands

History Will Be Kind wins Koskela pitch

Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."

by Talon EditorMay 21, 2024

TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Brands

TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign

Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."

by Talon EditorMay 21, 2024

Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Brands

Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter

Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."

by Talon EditorMay 20, 2024

oOh!media names winner of inaugural Indigenous Business Grant
Outdoor

oOh!media names winner of inaugural Indigenous Business Grant

The Unexpected Guest was one of 63 submissions received from a wide range of Indigenous companies.

by Alisha BuayaMay 20, 2024

GIO and Ogilvy launch brand platform, Protect Precious
Brands

GIO and Ogilvy launch brand platform, Protect Precious

Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."

by Talon EditorMay 17, 2024

Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
Brands

Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings

ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.

by Talon EditorMay 17, 2024

Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Brands

Rest Super edits scream in ad as Gruen calls it 'a hot mess'

Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."

by Talon EditorMay 17, 2024

Apparent releases first work for Flight Centre's Corporate Traveller
Brands

Apparent releases first work for Flight Centre's Corporate Traveller

"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."

by Talon EditorMay 16, 2024

Brands and agencies unite for better disability representation in marketing
Agencies

Brands and agencies unite for better disability representation in marketing

Among the attendees were Nine, Big W, ABC, Bupa, Telstra, Thinkerbell, BMF, and M&C Saatchi.

by Alisha BuayaMay 16, 2024

Thinkerbell launches candles that smell like BINGE Originals
Brands

Thinkerbell launches candles that smell like BINGE Originals

"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."

by Talon EditorMay 16, 2024

Pizza Hut hit with $2.5 spam fine from ACMA
Business

Pizza Hut hit with $2.5 spam fine from ACMA

The restaurant chain sent over 10 million marketing messages in breach of Australian spam laws across a four-month period.

by Talon EditorMay 16, 2024

SBS focuses on starting life in a new country in Australia Explained marketing campaign
Brands

SBS focuses on starting life in a new country in Australia Explained marketing campaign

“The creative empowers and celebrates diverse migrant and refugee experiences."

by Tess ConneryMay 16, 2024

Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United
Brands

Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United

"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."

by Talon EditorMay 15, 2024

Netball WA appoints 303 MullenLowe
Brands

Netball WA appoints 303 MullenLowe

"What started out as a conversation regarding a refreshed commercial and consumer strategy quickly turned into the desire to redefine a broader strategy."

by Talon EditorMay 15, 2024

Red Rooster and Four'N Twenty launch collab via Leo Burnett
Brands

Red Rooster and Four'N Twenty launch collab via Leo Burnett

"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership."

by Talon EditorMay 15, 2024

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