Brands
Latest stories
Menulog and BWS team up for a summer of sip-cess
'We are committed to delivering more.'
by Mediaweek Admin – Nov 26, 2024
Cricketer Pat Cummins stars in Tourism Australia's Come and Say G’day campaign to run in India via The Monkeys
Susan Coghill: 'This is now a proven formula and it is one we will execute once again with a push into England with localised creative during the Women’s and Men’s Ashes here in Australia next year.'
by Mediaweek Admin – Nov 21, 2024
Coles enlists Christmas elves to ‘Make Christmas Delicious’ via Smith St agency
The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media.
by Mediaweek Admin – Nov 14, 2024
Hyundai launches brand campaign with prime-time on Seven via Innocean and FINCH
Andrew Tuitahi: "Showing our incredible product line up while also paying homage to Australian culture, took immense effort on behalf of everyone involved including our marketing team."
by Mediaweek Admin – Nov 14, 2024
Sanrio teams up with Fender to launch Hello Kitty 50th anniversary collection
Edward Cole: 'This partnership speaks to the joy and creativity both brands have inspired worldwide.'
by Mediaweek Admin – Nov 13, 2024
Australian CX leaders say their brand experiences fall short customer pledge: State of the CX Nation
Melissa Yow: 'A clear CX strategy with solid governance is crucial to avoiding misguided investments and efforts.'
by Mediaweek Admin – Nov 8, 2024
Westfield releases its ‘Feels Like Christmas’ festive campaign via AKQA
Chad Mackenzie: 'This was an absolute treat to work on.'
by Mediaweek Admin – Nov 6, 2024
Mini names Meg Mac as brand ambassador
Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'
by Mediaweek Admin – Nov 6, 2024
Woolworths launches its Make this Christmas a Classic campaign via M&C Saatchi
Andrew Hicks: 'Christmas campaign reflects on the enduring traditions that have shaped our connection with Australian communities.'
by Alisha Buaya – Nov 4, 2024
Merrick Watts unveils gladiator-inspired sports drink Posca Hydrate
Posca Hydrate will hit shelves across Australia this month, available in convenience stores, gyms, and quick-service restaurants.
by Mediaweek Admin – Nov 4, 2024
