Brands
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Endeavour Group CMO Jo Rose exits after three years
Rose led the marketing and customer teams since joining the business shortly after demerger, coming to Australia nearly nine years ago originally to join Woolworths.
by Alisha Buaya – Nov 4, 2024
BIG W responds to LinkedIn backlash over Halloween costume
'We are sorry for any impact we may have caused to the community.'
by Mediaweek Admin – Nov 1, 2024
Priceline Pharmacy launches refreshed brand strategy via Houston Group
The new brand positioning celebrates Priceline Pharmacy’s combination of health expertise and beauty experience.
by Talon Admin – Oct 30, 2024
Jaycar Electronics launches a new brand platform “Just Ask Jaycar” via Special
Caroline Viska, CMO of Jaycar, said: "I think you will find that the campaign nails the ‘human truth’ and essence of us.”
by Talon Admin – Oct 29, 2024
PAX Australia 2024: How brands are pressing start with IRL gamers
PAX attendees were treated to some skin care with Garnier after thrilling games of Red Bull Dodgeball Battle Royale.
by Talon Admin – Oct 23, 2024
Vogue Australia enters The Ideas Dome at SXSW: Impact of tech on fashion
Vogue Codes: From algorithms to date, the future of shopping
by Talon Admin – Oct 16, 2024
World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.
by Alisha Buaya – Oct 11, 2024
F1 Australian Grand Prix unveils 'Expect Nothing Less' rebrand via Bullfrog
452,055 spectators passed through the gates at 2024's Australian F1 Grand Prix.
by Talon Admin – Oct 8, 2024
19 Crimes Wine and Social Soup roll out new partnership
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
by Talon Admin – Oct 4, 2024
The new Chevy Silverado feels uniquely Australian in latest TVC via MIK Studio & MBCS
The spot addresses common queries about the car, the adaptability of its range, and urban myths about larger vehicles.
by Talon Admin – Sep 20, 2024
