Brands
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Thinkerbell joins cool water trend with 'Water Can' brand launch
"A fun step into co-ownership of brands and product design for Thinkerbell."
by Mediaweek Admin – Feb 19, 2024
Adam Gilchrist headlines latest campaign for Kayo Sports via Fox Creative
"Our new campaign is a celebration and an invitation to all sports lovers."
by Mediaweek Admin – Feb 16, 2024
Molasses develops brand strategy and new positioning for eco-conscious wine brand, Solara
The agency developed the 'Life with Fizz' positioning, recognising the passion for a modern, everyday celebration.
by Mediaweek Admin – Feb 15, 2024
BMF and Tourism Tasmania showcase the state's creative side with the launch of TasmanAi
The image generator turns people's prompts into original art made by local Tasmanians without using AI.
by Mediaweek Admin – Feb 15, 2024
Nina Christian: Creating an elegant personal brand, the butterfly way
They key to attracting (and keeping) attention as a personal brand
by Mediaweek Admin – Feb 15, 2024
"From one icon to another, welcome to Australia": Vegemite welcomes Taylor Swift with a cheeky billboard
The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.
by Mediaweek Admin – Feb 15, 2024
Brands that want to change behaviour need to change beliefs. Here’s how.
"The best path to the behavioural changes that brands want is to think about the belief changes that are required"
by Mediaweek Admin – Feb 14, 2024
Hawkes Brewing takes larrikin spirit online with new e-commerce site by Wonderful
Matt Barbelli: "We aimed to create a digital experience that resonates with their audience."
by Mediaweek Admin – Feb 14, 2024
SeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
by Mediaweek Admin – Feb 14, 2024
Kate O'Loughlin: The Carnival World Cruise: brand titanic… or life raft?
This month I’ve been obsessed with the Royal Caribbean Ultimate World Cruise content circulating my social media feed...
by Mediaweek Admin – Feb 14, 2024
