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Publicis Groupe reports market share gains, Australia slower to grow
Australia saw "low-single-digit growth" in Q2, with a 1.3% increase in net revenue on an organic basis for H1.
by Talon Admin – Jul 19, 2024
Paramount Global and Skydance Media to merge
The newly merged company will be led by David Ellison as chairman and chief executive officer and Jeff Shell as president.
by Talon Admin – Jul 9, 2024
'Park any preconceptions': Boomtown Masterclass highlights regional opportunities for brands
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
by Talon Admin – Jul 8, 2024
Omnichannel optimisation is a non-negotiable for brands to prevent falling behind
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
by Mediaweek Admin – Jul 5, 2024
Growth Distillery: Travel marketing 'evolving' as Aussies seek more personalised experiences
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
by Talon Admin – Jul 1, 2024
SCA chief marketing officer Nikki Clarkson exits the business
Clarkson has been with the business for 16 years, having taken the CMO role in 2019.
by Tess Connery – Jun 28, 2024
Interpublic Group reportedly exploring sale of R/GA
The holdco is reportedly in talks to sell the agency to Indian consultancy giant, TCS.
by Talon Admin – Jun 28, 2024
LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
"We need to change the narrative from competitive to collaboration, from envy to encouragement. And it needs to start at the top."
by Talon Admin – Jun 28, 2024
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
by Talon Admin – Jun 27, 2024
SCA chooses 'not to pursue' ACM's acquisition proposal
SCA informed the ASX its "audio-focused strategy and would not create value for SCA shareholders."
by Alisha Buaya – Jun 27, 2024
