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News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
Jacqui Abbott appointed Qantas' executive manager, corporate affairs
Abbott has reunited with Qantas' new chief corporate affairs and communications officer Danielle Keighery; the pair worked together at Virgin.
by Tess Connery – May 14, 2024
Inside the Harold Mitchell memorial service: Kerry Stokes spoke, Virginia Trioli hosted
Other speakers included Stuart Mitchell, Anne Parsons, David Nettlefold, Alan Scash, and Nick Swifte as a who’s who across agency and media land listened.
by Talon Editor – May 13, 2024
DoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
by Alisha Buaya – May 13, 2024
Anchorage pulls pin on ARN and SCA deal due to regional TV decline
ARN will continue to consider acquiring SCA radio assets and combining ARN and SCA digital audio assets.
by Tess Connery – May 13, 2024
The Trade Desk Q1 Results: $491m in revenue, +28% YOY
The Trade Desk has now grown more than 20% in each of the last nine quarters.
by Tess Connery – May 10, 2024
News Corp Q3 23-24: Group revenue flat, Foxtel Group steady, news media dips again
Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
by Talon Editor – May 9, 2024
Jemena launches The Big Picture educational campaign via MBCS
"There is not one silver bullet when looking to reduce carbon emissions."
by Talon Editor – May 7, 2024
Mediaweek’s Sales Team of the Year: The evolution of Foxtel Media
"We've got something as powerful as Australian sport where we know it has audiences that engage."
by Tess Connery – May 7, 2024
Roundup: Sony and Apollo express interest in buying Paramount, Universal signs TikTok deal, ATO auditing Nova
Social media, Financial Review, Jase and Lauren, Top Gear Australia, Phil Gould fined
by Mediaweek Admin – May 3, 2024
Woolley Marketing: Young Guns vs the Old Guard?
"Marketing and advertising are a young person’s game. And the data proves it."
by Toby Harrison and Dan Krigstein – May 1, 2024
Old El Paso 'Make Some Noise' for Olympic ambassadors
Bronwyn Cheng: "At the heart of every great meal is a great team."
by Talon Editor – Apr 30, 2024
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