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Kerry Stokes #9 in The Australian's 2024 Richest 250 List
Plus James Packer at #25, Lachlan Murdoch at #33, and Bruce Gordon at #154.
by Tess Connery – Mar 15, 2024
Brand perception 'green shoots' for TAB by thinking outside of the category
“There was a real need to completely position TAB to appeal more to that younger 18-34 audience that we were under-indexing in."
by Tess Connery – Mar 14, 2024
Nina Christian: Marketing in the information overload age
"If your content isn’t landing, isn’t connecting and isn’t effective – creating more of it isn’t the solution."
by Mediaweek Admin – Mar 13, 2024
Roundup: Stan Grant quits Monash, Dentsu CEO warns of Meta, Costello on Facebook exit
Princess of Wales photo, Reddit valuation, Oppenheimer Oscars, The Nightly teen columnist, Lattouf, Amor sight scare, NRL
by Mediaweek Admin – Mar 12, 2024
Information Commissioner: What impending changes to privacy laws mean for businesses
Angelene Falk: "There is an ambition for Australia to be a world leader in cyber security by 2030."
by Tess Connery – Mar 8, 2024
Triple M takeover: SCA finally says 'no' to ARN/Anchorage and open to revised proposal
SCA alerts other potential bidders for Triple M, Hit and regional TV there could be a deal to be done.
by Talon Admin – Mar 7, 2024
Foxtel Media launches media industry think tank, Video Futures Collective
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
by Mediaweek Admin – Mar 6, 2024
ACMA fines Optus $1.5 million for public safety failures
ACMA found Optus failed to upload required customer info to the IPND between Jan 2021 - Sept 2023.
by Mediaweek Admin – Mar 6, 2024
Fetch TV and Kargo enter sales representation partnership
Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns
by Mediaweek Admin – Mar 6, 2024
Woolley Marketing: Is the customer a moron?
"Many marketers and their agencies are missing a significant opportunity to engage an audience beyond an immediate transaction."
by Mediaweek Admin – Mar 5, 2024