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Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
AiMCO lifts the lid on industry-first salary benchmarking guidelines
Approximately six million Australians identify as creators, and 19% identify as influencers.
by Mediaweek Admin – Mar 5, 2024
Details of deal between Meta and Network 10 revealed as tech giant pulls out of Media Code
The agreement saw 10 agree to post 6000 clips on Facebook every year
by Mediaweek Admin – Mar 4, 2024
Advertising in regional Australia should be a ‘no-brainer’ for brands
"9.6 million people is not a figure to be ignored when you’re considering your media plans and campaigns"
by Mediaweek Admin – Mar 4, 2024
Meta pulls the pin on news media deals with publishers and axes news tab
Meta said the move aimed "to better align our investments to our products and services people value the most.”
by Tess Connery – Mar 1, 2024
Former WPP exec Aoife Brennan launches MADE HR
"Great leaders, teams, and cultures aren't just born; they're made."
by Mediaweek Admin – Mar 1, 2024
Roundup: SCA push to oust board and executives, Alan Jones’ return, Miguel Maestre
Gambling ad ban, OpenAI, Craig Hutchison, iHeartMedia, Paramount, Q+A
by Mediaweek Admin – Mar 1, 2024
SCA break-up: CEO John Kelly explains why board not yet happy with offer
Questions remain around ARN and Anchorage Capital plan for Triple M, Hit, LiSTNR: Is it ‘executable’
by Talon Admin – Feb 29, 2024
Enero Group lists 6% EBITDA increase for H1 FY24
Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer practice in Australia."
by Mediaweek Admin – Feb 28, 2024
What the Workplace Gender Equality Agency (WGEA) figures say about the media industry
"Companies are going to be taking a long, hard look at where they stand against the market."
by Talon Admin – Feb 27, 2024
