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SurfStitch launches "Ready for Everywhere" campaign, embracing new "reductive" brand identity
Sacha Laing: "Not just fashion, but gear for living."
by Mediaweek Admin – Dec 1, 2023
Coca-Cola promotes acts of kindness with global Christmas campaign, "The World Needs More Santas"
Kate Miller: "A celebration of the magic of Christmas."
by Mediaweek Admin – Dec 1, 2023
Paramount ANZ partners with Adairs on PAW Patrol children’s range
The 12-piece range launched this week
by Mediaweek Admin – Dec 1, 2023
In-house agency boom: 78% of marketers work with internal talent
78% of marketers use a hybrid model of both in-house and external agencies.
by Talon Editor – Nov 30, 2023
Same, same, but different: Why does every campaign feel like a John Lewis ad this Christmas?
“A very mixed familiar, sweet, but not very brave or interesting Christmas campaign season”
by Talon Editor – Nov 30, 2023
TVNZ appoints Motto as advertising sales representative in Australia
Cameron Knight: "We're well-placed to help them achieve their ambitious digital growth goals"
by Mediaweek Admin – Nov 30, 2023
Foxcatcher: The digital economy demands more simple, sustainable solutions
Marcus Betschel: “The next big challenge is often the one that is already here.”
by Mediaweek Admin – Nov 29, 2023
LG targets Gen Z as it transforms into smart life solution brand
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
by Talon Editor – Nov 29, 2023
IMAA Female Leaders of Tomorrow Mentors: ARN's Peter Whitehead
"I was always taught that when you are at the top of your game, it’s time to change your game"
by Mediaweek Admin – Nov 26, 2023
Deloitte’s AI partner Kellie Nuttall on data, transparency and gender bias
“AI can be a force for good”
by Talon Editor – Nov 26, 2023
Kirsty Wilson: Navigating and advocating for the Creator Economy
"The creator economy represents enormous potential"
by Mediaweek Admin – Nov 24, 2023
Screen Australia to fund 31 new projects over TV, film, online, and VR
"This diverse slate of projects reflects a rich tapestry of creativity"
by Mediaweek Admin – Nov 23, 2023
Coca-Cola, Nestlé, Peters, Vittoria Food & Beverage score at Cartology retail media awards
• Vittoria Food & Beverage’s Jarlsberg won 2023 Cartology Campaign of the Year
by Mediaweek Admin – Nov 22, 2023
ASIC commits to continue greenwashing crackdown in 2024
ASIC will focus on advertising claims made by investment and superannuation funds
by Mediaweek Admin – Nov 22, 2023
Bryce Crosswell joins SCA as head of digital sales in Melbourne
Crosswell will commence his new role on 19 February 2024
by Mediaweek Admin – Nov 22, 2023
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