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Embracing Change: Rethinking the traditional marketing approach
Business

Embracing Change: Rethinking the traditional marketing approach

Nina Christian: The world has changed. Society has changed. People have changed.

by Kate O'LoughlinSep 12, 2023

Paul Kent finds a new line of work as he awaits December court date
Business

Paul Kent finds a new line of work as he awaits December court date

In May, Kent was charged with common assault and choking a person without consent

by Mediaweek AdminSep 11, 2023

Taboola announces partnership with smartphone brand realme
Business

Taboola announces partnership with smartphone brand realme

Adam Singolda: "realme was the perfect fit to tap into audiences and help them discover engaging content"

by Mediaweek AdminSep 11, 2023

ITV Studios Australia updates senior team with new promotions and hires
Business

ITV Studios Australia updates senior team with new promotions and hires

"I have no doubt that our productions and our broadcasters will benefit from the incredible breadth of experience across the business."

by Mediaweek AdminSep 11, 2023

Chance the Rapper heading Down Under to speak at SXSW Sydney
Business

Chance the Rapper heading Down Under to speak at SXSW Sydney

The session will be celebrating 50 years of Hip Hop

by Mediaweek AdminSep 11, 2023

Connecting with our unfiltered selves: Why brands are now in the business of making us feel safe
Business

Connecting with our unfiltered selves: Why brands are now in the business of making us feel safe

The critical importance of building psychological safety to facilitate and influence consumer choice

by Mediaweek AdminSep 10, 2023

Vudoo and UTS partner to develop Artificial Intelligence-based recommendation engine
Business

Vudoo and UTS partner to develop Artificial Intelligence-based recommendation engine

Nick Morgan: "We want to unlock a powerful prediction and AI engine to help other brands get to outcomes faster based on the data we collect"

by Mediaweek AdminSep 6, 2023

Outbrain promotes Yury Glikin to commercial director for Australia and New Zealand
Business

Outbrain promotes Yury Glikin to commercial director for Australia and New Zealand

Yury Glikin: "I'm thrilled to be entrusted with guiding the ANZ team along this journey"

by Mediaweek AdminSep 5, 2023

Beyond Banner Ads: Crafting engaging creatives for a digital landscape
Business

Beyond Banner Ads: Crafting engaging creatives for a digital landscape

"To fight ad fatigue and gain audience attention, advertisers must rethink their creative approach"

by Mediaweek AdminSep 4, 2023

Walkleys announce "revised sponsorship policy" in light of climate protests
Business

Walkleys announce "revised sponsorship policy" in light of climate protests

The board also apologised for racist comments that Walkley made in 1961

by Mediaweek AdminSep 4, 2023

SMI July 2023: Women’s World Cup drives ad spend, outdoor and cinema hot
Agencies

SMI July 2023: Women’s World Cup drives ad spend, outdoor and cinema hot

Matilda effect: Digital video fast forward 67%, outdoor & cinema each up close to 20%

by Talon EditorSep 3, 2023

Roundup: "No" campaigners spending more on Facebook, ABC put on notice, Stan Grant unfairly attacked
Business

Roundup: "No" campaigners spending more on Facebook, ABC put on notice, Stan Grant unfairly attacked

Bazlenka’s big influence on AFL, Eras Tour coming to movie theatres, Hulu's "The Great" cancelled

by Mediaweek AdminSep 1, 2023

Nielsen reports surge in tertiary education ad spend and prospective student numbers
Agencies

Nielsen reports surge in tertiary education ad spend and prospective student numbers

Ad spend in higher education sector +25% YOY, Social media dominates ad spend

by Mediaweek AdminAug 31, 2023

AACTA Awards announce 2024 date and a move to the Gold Coast
Business

AACTA Awards announce 2024 date and a move to the Gold Coast

This will be the Sunshine State’s first time hosting the Awards

by Mediaweek AdminAug 31, 2023

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