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Business

Latest stories

New report shows out-of-home advertising drives greater ROI
News

New report shows out-of-home advertising drives greater ROI

This compares favourably to other media mixes

by Mediaweek AdminJul 12, 2017

Sian Whitnall the most recent exec returning to OMD
News

Sian Whitnall the most recent exec returning to OMD

Whitnall joins a growing list of OMD execs returning to the agency

by Mediaweek AdminJul 7, 2017

How the MFA is educating media agency recruits about digital
News

How the MFA is educating media agency recruits about digital

Nearly 600 members from media agencies recently completed the program

by Mediaweek AdminJul 6, 2017

JCDecaux unveils its new creative stage with digitised Sydney Spectaculars
News

JCDecaux unveils its new creative stage with digitised Sydney Spectaculars

Launch partners Foxtel's Lifestyle channel, Coca-Cola, Mondelez, Nike, Samsung and Spotify

by Mediaweek AdminJul 5, 2017

Trade consolidation: Jaden Social acquires The Music Network
News

Trade consolidation: Jaden Social acquires The Music Network

Jaden social adds TMN to its expanding trade portfolio that also includes Radio Today

by Mediaweek AdminJul 5, 2017

SCA’s Chris Derrick elected as co-chair of IAB Australia Audio Council
News

SCA’s Chris Derrick elected as co-chair of IAB Australia Audio Council

Derrick brings 18 years of experience spearheading digital strategy

by Mediaweek AdminJul 3, 2017

New Zenith Australia CEO Nickie Scriven talks strategy and restructure
Features

New Zenith Australia CEO Nickie Scriven talks strategy and restructure

"ROI is just more than return on investment"

by Talon EditorJun 30, 2017

Omnicom Media Group a big winner at Cannes Lions
News

Omnicom Media Group a big winner at Cannes Lions

OMD Worldwide was named Media Network of the Year

by Mediaweek AdminJun 23, 2017

Knowledge is power: Jane Schulze on how SMI data is key to unlocking digital
Features

Knowledge is power: Jane Schulze on how SMI data is key to unlocking digital

Jane Schulze explains how data from SMI is key in understanding digital

by Talon EditorJun 22, 2017

Ebiquity reveals transparency measurement & evaluation tool for advertisers
News

Ebiquity reveals transparency measurement & evaluation tool for advertisers

The Ebiquity Media Transparency Score will be available from this month

by Mediaweek AdminJun 22, 2017

SMI reports May 2016 government ad spend distorting YOY ad comparisons
Business

SMI reports May 2016 government ad spend distorting YOY ad comparisons

As a result, the market is reporting a 9.7% top line decline in ad spend

by Mediaweek AdminJun 16, 2017

Magna forecasting ad revenue of $16b+ in 2017
Business

Magna forecasting ad revenue of $16b+ in 2017

Digital advertising is expected to grow by 13.5% this year

by Mediaweek AdminJun 16, 2017

Ikon announces new national structure
News

Ikon announces new national structure

James Sawyer has been promoted to managing partner, Sydney

by Mediaweek AdminJun 15, 2017

marie claire partners with FIAT for inaugural Search For A Stylist campaign
News

marie claire partners with FIAT for inaugural Search For A Stylist campaign

$12,750 scholarship on offer for winner, plus FIAT 500 (for six months)

by Mediaweek AdminJun 8, 2017

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