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Nielsen acquires media analysis and software company Landsberry & James
L&J designs, develops and markets software across the entire media analytics, planning, buying and post-analysis process.
by Mediaweek Admin – Jun 14, 2018
News websites: Nielsen US study finds that news is not bad for brands
Negative or political news does not adversely impact attitude towards a brand.
by Mediaweek Admin – Jun 14, 2018
Rick Lenarcic leaving SCA after metro and regional units merge
Both regional and metropolitan arms will be aligned under a national structure.
by Mediaweek Admin – Jun 14, 2018
Comcast CEO Brian Roberts's letter to Rupert, Lachlan and James Murdoch
'We were disappointed when 21CF decided to enter into a transaction with The Walt Disney Company.'
by Mediaweek Admin – Jun 14, 2018
Adshel transforms national reach with launch of Metro Trains Melbourne
Adshel Rail now dominates 90 stations in Australia’s two busiest urban centres.
by Mediaweek Admin – Jun 14, 2018
smoothfm an official media partner for 2018 Women’s Health Week in September
The 2018 Women’s Health Week is in the first week of September.
by Mediaweek Admin – Jun 14, 2018
WhichCar Network: Bauer Media's push into the motoring market
Bauer Media’s new WhichCar Network unites Wheels, 4x4 & Street Machine.
by Talon Admin – Jun 14, 2018
App fever! SBS and Optus release 2018 FIFA World Cup app, first ever World Cup VR app
Both of the FIFA World Cup Russia 2018 apps have been developed jointly by Optus Sport and SBS.
by Mediaweek Admin – Jun 13, 2018
Starcom Brisbane takes in more students for its annual challenge event
20 students were given a brief from Starcom client Buderim Ginger for a new product launch.
by Mediaweek Admin – Jun 13, 2018
Twitter expands In-Stream Video Ads to more advertisers globally
In-Stream Video Ads allow marketers to connect with their audience through pre-roll ads.
by Mediaweek Admin – Jun 13, 2018
