Business
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Paramount Global and Skydance Media to merge
The newly merged company will be led by David Ellison as chairman and chief executive officer and Jeff Shell as president.
by Talon Editor – Jul 9, 2024
'Park any preconceptions': Boomtown Masterclass highlights regional opportunities for brands
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
by Talon Editor – Jul 8, 2024
Omnichannel optimisation is a non-negotiable for brands to prevent falling behind
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
by Jasper Baumann and Amy Shapiro – Jul 5, 2024
Growth Distillery: Travel marketing 'evolving' as Aussies seek more personalised experiences
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
by Talon Editor – Jul 1, 2024
SCA chief marketing officer Nikki Clarkson exits the business
Clarkson has been with the business for 16 years, having taken the CMO role in 2019.
by Tess Connery – Jun 28, 2024
Interpublic Group reportedly exploring sale of R/GA
The holdco is reportedly in talks to sell the agency to Indian consultancy giant, TCS.
by Talon Editor – Jun 28, 2024
LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
"We need to change the narrative from competitive to collaboration, from envy to encouragement. And it needs to start at the top."
by Talon Editor – Jun 28, 2024
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
by Talon Editor – Jun 27, 2024
SCA chooses 'not to pursue' ACM's acquisition proposal
SCA informed the ASX its "audio-focused strategy and would not create value for SCA shareholders."
by Alisha Buaya – Jun 27, 2024
Snap Inc. sales lead Matt Coote departs after eight years
Ellie Rogers left the business in May after a year in the ANZ sales director role.
by Talon Editor – Jun 26, 2024
Lorraine Woods: Festival highlights from a Cannes Lions first timer
"As technology advances and the advertising landscape continues to evolve, the industry is going to continue to experience rapid change and disruption."
by Mediaweek Admin – Jun 25, 2024
Roundup: Sneesby addresses staff, Lehrmann hearing adjourned, Evan Gershkovich's Russian trial
Cannes Lions' comedy category, Red Wiggle joins ACTF Board.
by Mediaweek Admin – Jun 18, 2024
Nina Christian: Personal branding needs a human touch in the age of AI
"Remember, it's not just about being seen; it's about being felt."
by Kate O'Loughlin – Jun 13, 2024
Vinyl Group proposes entitlement offer to boost business growth
The business is focusing on a 1-for-17 offer of new fully paid ordinary shares at $0.098 per new share.
by Tess Connery – Jun 13, 2024
Roundup: Paramount’s deal with Skydance falls apart, Costello fallout, Global ad revenue
Catherine West, Bruce Gordon, Nine opens Canberra studio
by Mediaweek Admin – Jun 12, 2024
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