Creativity
Latest stories
Keeping it Reel and deadly: How Meta is bringing the industry to First Nations creators
"It's incredible to support young and emerging creators, as well as showing them how to succeed in this business."
by Tess Connery – Jul 24, 2024
Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
by Talon Admin – Jul 24, 2024
La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."
by Talon Admin – Jul 24, 2024
Contagious to present Cannes Lions Deconstructed at This Way Up
The session will feature Wade Kingsley, Rose Herceg, Michael Rebelo, and Tara Ford.
by Alisha Buaya – Jul 24, 2024
Breville debuts Oracle Jet with 'Unlock the Pro Within' via The Cowboys
Jarrad Collings: "We aimed to capture effortless mastery."
by Talon Admin – Jul 24, 2024
Hoka launches 'Birds Eye' in ANZ via Anomaly
Molly Rugg: "This story of joyful flight is a testament to the power of community and movement."
by Talon Admin – Jul 23, 2024
Bega rebrands as 'Toastie Town' for 125th birthday with Thinkerbell
"We wanted to celebrate this milestone and pay homage to the people who have been part of the Bega Group’s journey by putting one of their most famous innovations on the map."
by Talon Admin – Jul 22, 2024
Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."
by Talon Admin – Jul 22, 2024
alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC
Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
by Talon Admin – Jul 19, 2024
Macca's launches AI-powered 'boot pursuit' DDB Sydney and Mango
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
by Talon Admin – Jul 19, 2024
