Creativity
Latest stories

We Are Social and Samsung partner on creator-led music video for Tate McRae
The videos were filmed at McRae's concerts in Spain and Portugal, bringing together creators who documented their travels and the concert atmosphere.
by Alisha Buaya – Jun 28, 2024

Dove recreates 2004 'for Real Beauty' campaign in pledge against AI
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
by Talon Admin – Jun 28, 2024

Mad Mex and Liquid Death bring back the 1kg Big Burrito via Connecting Plots
Customers taking on the Big Burrito combo challenge can enter to win a grand prize: a burial plot in a cemetery.
by Talon Admin – Jun 27, 2024

Coles launches budget-friendly 'Simply' range via the thrills
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery shopping experience."
by Talon Admin – Jun 27, 2024

Houston Group unveils brand refresh for PCYC NSW, ‘Belong somewhere life changing’
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
by Talon Admin – Jun 26, 2024

Cadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
by Talon Admin – Jun 25, 2024

amaysim tells Aussies to ditch their 'Hellco' via Cocogun and Avenue C
"The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the fiery pits of Hellco."
by Talon Admin – Jun 20, 2024

Spinach transitions Coles Express to Reddy Express
In January, Spinach was appointed to brand strategy, creative comms development, and campaign production for the transition.
by Talon Admin – Jun 19, 2024

Slingshot and The Works launch new dog food with Nine TV show
The centrepiece of the campaign is a four-part TV series on Nine hosted by David Campbell, featuring celebrity guests and dog owners like Paul Gallen.
by Talon Admin – Jun 18, 2024

Felix Mobile launches brand platform and 'spokes-tree' via Thinkerbell and Starcom
Part tree, all puppet, Felix is the brand’s new ‘spokes-tree’.
by Talon Admin – Jun 14, 2024
