Creativity
Latest stories
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Talon Admin – May 21, 2024
Craig Page replaces Tim Collier as Connecting Plots head of strategy
The appointment also sees Connecting Plots fold Page's strategic consultancy WeirdWorks into the agency.
by Talon Admin – May 21, 2024
Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
by Talon Admin – May 20, 2024
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Talon Admin – May 16, 2024
Innocean and Paper Moose launch 'Love Our Work' industry charter
"Toxicity amongst ourselves makes this multi-billion dollar industry smaller."
by Talon Admin – May 15, 2024
TRESemmé and Ovolo Hotels debut hair service menu, via Emotive
"A beautifully simple idea that makes you think, ‘Why the hell hasn’t anyone done this before?’"
by Talon Admin – May 15, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Talon Admin – May 14, 2024
Modibodi launches brand platform to dispel period fears via Fabric
The new brand direction aims to position Modibodi as an aspirational lifestyle brand.
by Talon Admin – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Talon Admin – May 10, 2024
Smith's launches new brand platform 'Joy is a Simple Recipe' via Goodby Silverstein & Partners
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
by Alisha Buaya – May 10, 2024
