Adspend
Latest stories
$74 million wasted in digital media ad spend, Next&Co report finds
•Digital ad waste sits at 40 per cent of audited spend
by Mediaweek Admin – Oct 5, 2022
Optus competitors increase ad spend as the embattled telco stops marketing
• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September
by Mediaweek Admin – Oct 5, 2022
IAB report says Australian digital advertising market reached $13.9billion in FY22
• The new data also highlights modest growth of 10.6% in the June quarter
by Mediaweek Admin – Sep 5, 2022
Why client outcomes and headless commerce are the future for News Corp Australia
• Pippa Leary: "The smart players are looking at FY23"
by Tess Connery – Aug 30, 2022
Nielsen unveils the Biggest Ad Spenders for the first half of 2022
• Clive Palmer’s Group of Companies came in at number six on the list
by Mediaweek Admin – Aug 18, 2022
Pathmatics data reveals digital ad spend of Australian brands in the first half of 2022
• Menulog took the top spot, spending more than $23million
by Mediaweek Admin – Jul 19, 2022
Next&Co Digital Media reveals advertisers wasted $94.3 million in ad spend
• The most digital ad spend wasted in Q2 was on Google at $38 million
by Mediaweek Admin – Jul 19, 2022
Dentsu report predicts global ad spend increase of 8.7% in 2022
• In Australia, the market is forecasted to hit 6.7% year-on-year growth
by Mediaweek Admin – Jul 14, 2022
Government ad dollars help drive FY 2022 ad spend to record level
Ad demand lifts 2.8% in March, Digital Audio and Cinema big growers
by Mediaweek Admin – May 3, 2022
ThinkTV: What we learned about video advertising in 2021
There’s a bit to cover in these insights we share – so grab the popcorn and settle in
by Mediaweek Admin – Dec 8, 2021
